IDEAS home Printed from https://ideas.repec.org/a/aic/saebjn/v66y2019i2p213-233n133.html
   My bibliography  Save this article

Prioritizing CSR barriers in the Indian Service Industry: A Fuzzy AHP Approach

Author

Listed:
  • Divesh Kumar
  • Praveen Goyal
  • Vinod Kumar

Abstract

The present study identifies and prioritizes the barriers pertaining to implementation of corporate social responsibility (CSR) policies in Indian service industries. The 10 most important barriers related to CSR implementation have been first identified and then evaluated for the ranking process using Fuzzy Analytical Hierarchy Process (AHP) based methodology. The outcome of the study clearly presents that lack of top management commitment, lack of significant benefit of CSR, and financial constraints are the most important barriers in effective implementation of sustainable CSR initiatives among organizations belonging to the Indian service industry. These results may be used by decision makers to understand and these barriers, and identify critical success factors for the CSR process, which will help them to ensure that CSR is effectively implemented in their respective organizations. JEL Codes - C35; L80; M14

Suggested Citation

  • Divesh Kumar & Praveen Goyal & Vinod Kumar, 2019. "Prioritizing CSR barriers in the Indian Service Industry: A Fuzzy AHP Approach," Scientific Annals of Economics and Business (continues Analele Stiintifice), Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, vol. 66(2), pages 213-233, June.
    • Handle: RePEc:aic:saebjn:v:66:y:2019:i:2:p:213-233:n:133
    as

    Download full text from publisher

    File URL: http://saeb.feaa.uaic.ro/index.php/saeb/article/view/1122
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Kolk, Ans, 2016. "The social responsibility of international business: From ethics and the environment to CSR and sustainable development," Journal of World Business, Elsevier, vol. 51(1), pages 23-34.
    2. Adebimpe Lincoln, 2017. "Corporate Social Responsibility in Nigeria: Drivers and Barriers Experienced by Female Entrepreneurs When Undertaking CSR," CSR, Sustainability, Ethics & Governance, in: Samuel O. Idowu & Stephen Vertigans (ed.), Stages of Corporate Social Responsibility, chapter 0, pages 25-45, Springer.
    3. Knox, Simon & Maklan, Stan, 2004. "Corporate Social Responsibility:: Moving Beyond Investment Towards Measuring Outcomes," European Management Journal, Elsevier, vol. 22(5), pages 508-516, October.
    4. Belinda Luke, 2017. "Statement of Social Performance: Opportunities and Barriers to Adoption," Social and Environmental Accountability Journal, Taylor & Francis Journals, vol. 37(2), pages 118-136, May.
    5. Chang, Da-Yong, 1996. "Applications of the extent analysis method on fuzzy AHP," European Journal of Operational Research, Elsevier, vol. 95(3), pages 649-655, December.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Animesh Debnath & Jagannath Roy & Kajal Chatterjee & Samarjit Kar, 2018. "Measuring Corporate Social Responsibility Based on Fuzzy Analytic Networking Process-Based Balance Scorecard Model," International Journal of Information Technology & Decision Making (IJITDM), World Scientific Publishing Co. Pte. Ltd., vol. 17(04), pages 1203-1235, July.
    2. Muhammad Azeem Akbar & Arif Ali Khan & Zhiqiu Huang, 2023. "Multicriteria decision making taxonomy of code recommendation system challenges: a fuzzy-AHP analysis," Information Technology and Management, Springer, vol. 24(2), pages 115-131, June.
    3. Marko J Djapan & Danijela P Tadic & Ivan D Macuzic & Predrag Dj Dragojovic, 2015. "A new fuzzy model for determining risk level on the workplaces in manufacturing small and medium enterprises," Journal of Risk and Reliability, , vol. 229(5), pages 456-468, October.
    4. Benyou Jia & Slobodan P. Simonovic & Pingan Zhong & Zhongbo Yu, 2016. "A Multi-Objective Best Compromise Decision Model for Real-Time Flood Mitigation Operations of Multi-Reservoir System," Water Resources Management: An International Journal, Published for the European Water Resources Association (EWRA), Springer;European Water Resources Association (EWRA), vol. 30(10), pages 3363-3387, August.
    5. Pasura Aungkulanon & Walailak Atthirawong & Pongchanun Luangpaiboon, 2023. "Fuzzy Analytical Hierarchy Process for Strategic Decision Making in Electric Vehicle Adoption," Sustainability, MDPI, vol. 15(8), pages 1-20, April.
    6. Wagner, Marcus, 2015. "A European perspective on country moderation effects: Environmental management systems and sustainability-related human resource benefits," Journal of World Business, Elsevier, vol. 50(2), pages 379-388.
    7. Orlando Durán & Paulo Andrés Durán, 2018. "Activity Based Costing for Wastewater Treatment and Reuse under Uncertainty: A Fuzzy Approach," Sustainability, MDPI, vol. 10(7), pages 1-15, June.
    8. Li, Chengjiang & Negnevitsky, Michael & Wang, Xiaolin, 2020. "Prospective assessment of methanol vehicles in China using FANP-SWOT analysis," Transport Policy, Elsevier, vol. 96(C), pages 60-75.
    9. Stefan Zagelmeyer & Rudolf R. Sinkovics, . "MNEs, human rights and the SDGs – the moderating role of business and human rights governance," UNCTAD Transnational Corporations Journal, United Nations Conference on Trade and Development.
    10. Rekha Rao-Nicholson & Htwe Htwe Thein & Yifan Zhong, 2024. "A thematic analysis of the links between multinational enterprises’ corporate social responsibility and the Sustainable Development Goals in Myanmar," Journal of International Business Policy, Palgrave Macmillan, vol. 7(2), pages 203-223, June.
    11. Shubham Gupta & Raghav Khanna & Pranay Kohli & Sarthak Agnihotri & Umang Soni & M. Asjad, 2023. "Risk evaluation of electric vehicle charging infrastructure using Fuzzy AHP – a case study in India," Operations Management Research, Springer, vol. 16(1), pages 245-258, March.
    12. Som Sekhar Bhattacharyya & Sumi Jha, 2020. "Explicating micro foundations of corporate social responsibility: a moderated-mediation study of customer, investor and employee roles," International Journal of Ethics and Systems, Emerald Group Publishing Limited, vol. 36(4), pages 619-640, September.
    13. Pasura Aungkulanon & Walailak Atthirawong & Pongchanun Luangpaiboon & Wirachchaya Chanpuypetch, 2024. "Navigating Supply Chain Resilience: A Hybrid Approach to Agri-Food Supplier Selection," Mathematics, MDPI, vol. 12(10), pages 1-41, May.
    14. Egle Jakunskiene, 2021. "Assessment of the Impact of Social Responsibility on Poverty," Sustainability, MDPI, vol. 13(16), pages 1-19, August.
    15. Manuela Gomez‐Valencia & Maria Alejandra Gonzalez‐Perez & Ana Maria Gomez‐Trujillo, 2021. "The “Six Ws” of sustainable development risks," Business Strategy and the Environment, Wiley Blackwell, vol. 30(7), pages 3131-3144, November.
    16. Sarianna Lundan & John Cantwell, 2020. "The local co-evolution of firms and governments in the Information Age," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 51(9), pages 1516-1528, December.
    17. Wood, Geoffrey & Pereira, Vijay & Temouri, Yama & Wilkinson, Adrian, 2021. "Exploring and investigating sustainable international business practices by MNEs in emerging markets," International Business Review, Elsevier, vol. 30(5).
    18. Zhenjiao Chen & Yaqing Liu, 2020. "The Effects of Leadership and Reward Policy on Employees’ Electricity Saving Behaviors: An Empirical Study in China," IJERPH, MDPI, vol. 17(6), pages 1-15, March.
    19. Juan Carlos Martín & Veronika Rudchenko & María-Victoria Sánchez-Rebull, 2020. "The Role of Nationality and Hotel Class on Guests’ Satisfaction. A Fuzzy-TOPSIS Approach Applied in Saint Petersburg," Administrative Sciences, MDPI, vol. 10(3), pages 1-24, September.
    20. Buchanan, Sean & Marques, José Carlos, 2018. "How home country industry associations influence MNE international CSR practices: Evidence from the Canadian mining industry," Journal of World Business, Elsevier, vol. 53(1), pages 63-74.

    More about this item

    Keywords

    Analytical hierarchy process (AHP); Barriers; Corporate social responsibility; Fuzzy AHP; India;
    All these keywords.

    JEL classification:

    • C35 - Mathematical and Quantitative Methods - - Multiple or Simultaneous Equation Models; Multiple Variables - - - Discrete Regression and Qualitative Choice Models; Discrete Regressors; Proportions
    • L80 - Industrial Organization - - Industry Studies: Services - - - General
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:aic:saebjn:v:66:y:2019:i:2:p:213-233:n:133. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sireteanu Napoleon-Alexandru (email available below). General contact details of provider: https://edirc.repec.org/data/feaicro.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.