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Prioritizing CSR barriers in the Indian Service Industry: A Fuzzy AHP Approach

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  • Divesh Kumar
  • Praveen Goyal
  • Vinod Kumar

Abstract

The present study identifies and prioritizes the barriers pertaining to implementation of corporate social responsibility (CSR) policies in Indian service industries. The 10 most important barriers related to CSR implementation have been first identified and then evaluated for the ranking process using Fuzzy Analytical Hierarchy Process (AHP) based methodology. The outcome of the study clearly presents that lack of top management commitment, lack of significant benefit of CSR, and financial constraints are the most important barriers in effective implementation of sustainable CSR initiatives among organizations belonging to the Indian service industry. These results may be used by decision makers to understand and these barriers, and identify critical success factors for the CSR process, which will help them to ensure that CSR is effectively implemented in their respective organizations. JEL Codes - C35; L80; M14

Suggested Citation

  • Divesh Kumar & Praveen Goyal & Vinod Kumar, 2019. "Prioritizing CSR barriers in the Indian Service Industry: A Fuzzy AHP Approach," Scientific Annals of Economics and Business (continues Analele Stiintifice), Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, vol. 66(2), pages 213-233, June.
    • Handle: RePEc:aic:saebjn:v:66:y:2019:i:2:p:213-233:n:133
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    References listed on IDEAS

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    1. Belinda Luke, 2017. "Statement of Social Performance: Opportunities and Barriers to Adoption," Social and Environmental Accountability Journal, Taylor & Francis Journals, vol. 37(2), pages 118-136, May.
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    3. Adebimpe Lincoln, 2017. "Corporate Social Responsibility in Nigeria: Drivers and Barriers Experienced by Female Entrepreneurs When Undertaking CSR," CSR, Sustainability, Ethics & Governance, in: Samuel O. Idowu & Stephen Vertigans (ed.), Stages of Corporate Social Responsibility, chapter 0, pages 25-45, Springer.
    4. Chang, Da-Yong, 1996. "Applications of the extent analysis method on fuzzy AHP," European Journal of Operational Research, Elsevier, vol. 95(3), pages 649-655, December.
    5. Knox, Simon & Maklan, Stan, 2004. "Corporate Social Responsibility:: Moving Beyond Investment Towards Measuring Outcomes," European Management Journal, Elsevier, vol. 22(5), pages 508-516, October.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Analytical hierarchy process (AHP); Barriers; Corporate social responsibility; Fuzzy AHP; India;
    All these keywords.

    JEL classification:

    • C35 - Mathematical and Quantitative Methods - - Multiple or Simultaneous Equation Models; Multiple Variables - - - Discrete Regression and Qualitative Choice Models; Discrete Regressors; Proportions
    • L80 - Industrial Organization - - Industry Studies: Services - - - General
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility

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