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Impact Of Corporate Social Responsibility Activities Over The Employees Of The Organization: An Exploratory Study

Author

Listed:
  • Rizwana Bashir

    (Bahria University Pakistan)

  • Atif Hassan

    (Ifugao State University Philippines)

  • Farooq-E-Azam Cheema

    (Institute of Business & Technology IBT Karachi)

Abstract

Purpose This study is aimed at identifying internal impact of the corporate social responsibility activities an impact on the employees of the organizations engaged in these activities.It explores as how the organizations engagement in these activities positively affects the employees feelings towards the organizations reshaping their level of motivation, performance and intention of remaining with the organizations for longer time. Methodology/sample Philosophy we used in this research is interpretivism. Because we interpreted meaning out of the activities and data collected.Sample size for the study was 30 employees working for different business organizations of Karachi comprising 14 female and 16 male employees.The participants were between 24 and 50 years of age Findings The study concluded that organizations indulgence in corporate social responsibility activities positively impacts employees attitude towards the organization resulting into better level of organizational belongingness and job satisfaction among them that, in turn, is likely to improve organizational productivity. Practical Implications This study suggests that employees positive perception towards an organizations social ethics and social services may influence their attitudes and performance, which in turn may affect the organizational productivity. In this sense, this study hints at another benefit of the CSR activities to the organizations suggesting lucrative rate of return on their investment.

Suggested Citation

  • Rizwana Bashir & Atif Hassan & Farooq-E-Azam Cheema, 2012. "Impact Of Corporate Social Responsibility Activities Over The Employees Of The Organization: An Exploratory Study," IBT Journal of Business Studies (JBS), Ilma University, Faculty of Management Science, vol. 8(2), pages 11-21.
    • Handle: RePEc:aib:ibtjbs:v:8:y:2012:i:2:p:11-21
    DOI: https://doi.org/10.46745/ilma.ibtjbs.2012.82.0
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    References listed on IDEAS

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    1. Rizwana Bashir & Atif Hassan & Farooq-E-Azam Cheema, 2012. "Impact Of Corporate Social Responsibility Activities Over The Employees Of The Organization: An Exploratory Study," IBT Journal of Business Studies (JBS), Ilma University, Faculty of Management Science, vol. 8(2), pages 8-2.
    2. Becker-Olsen, Karen L. & Cudmore, B. Andrew & Hill, Ronald Paul, 2006. "The impact of perceived corporate social responsibility on consumer behavior," Journal of Business Research, Elsevier, vol. 59(1), pages 46-53, January.
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    Cited by:

    1. Rizwana Bashir & Atif Hassan & Farooq-E-Azam Cheema, 2012. "Impact Of Corporate Social Responsibility Activities Over The Employees Of The Organization: An Exploratory Study," IBT Journal of Business Studies (JBS), Ilma University, Faculty of Management Science, vol. 8(2), pages 8-2.
    2. Peter Chemwile & Gregory Namusonge & Mike Iravo, 2016. "Relationship between Strategic Environmental Relations Practice and Organizational Performance of Companies Listed in Nairobi Securities Exchange," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 6(10), pages 339-355, October.
    3. Fatih Özcan & Meral Elçi, 2020. "Employees’ Perception of CSR Affecting Employer Brand, Brand Image, and Corporate Reputation," SAGE Open, , vol. 10(4), pages 21582440209, November.

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