The Moderating Role Of Social Class: Effect Of Brand Service Scapes On Loyalty
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DOI: https://doi.org/10.46745/ilma.ibtjbs.2016.122.3
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References listed on IDEAS
- Sebastian Uhrich & Martin Benkenstein, 2011. "Physical and social atmospheric effects in hedonic service consumption: customers' roles at sporting events," The Service Industries Journal, Taylor & Francis Journals, vol. 32(11), pages 1741-1757, January.
- Liou, James J.H. & Tzeng, Gwo-Hshiung & Chang, Han-Chun, 2007. "Airline safety measurement using a hybrid model," Journal of Air Transport Management, Elsevier, vol. 13(4), pages 243-249.
- Wen‐Hsien Tsai & Yu‐Wei Chou & Kuen‐Chang Lee & Wan‐Rung Lin & Elliott T.Y. Hwang, 2013. "Combining Decision Making Trial and Evaluation Laboratory with Analytic Network Process to Perform an Investigation of Information Technology Auditing and Risk Control in an Enterprise Resource Planni," Systems Research and Behavioral Science, Wiley Blackwell, vol. 30(2), pages 176-193, March.
- Michela Mari & Sara Poggesi, 2013. "Servicescape cues and customer behavior: a systematic literature review and research agenda," The Service Industries Journal, Taylor & Francis Journals, vol. 33(2), pages 171-199, February.
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Cited by:
- Hameed, Irfan & Brohi, Sanam & Shahab, Atif, 2020. "Impact of Proactive Personality on Career Adaptability and Their Intentions for Expatriate," MPRA Paper 109611, University Library of Munich, Germany.
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Keywords
Services cape; Loyalty; Services Marketing; Social Dimension; Design Dimension; Ambiance; Physical Environment..;All these keywords.
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