The Moderating Role Of Social Class: Effect Of Brand Service Scapes On Loyalty
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Abstract
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DOI: https://doi.org/10.46745/ilma.ibtjbs.2016.122.3
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References listed on IDEAS
- Sebastian Uhrich & Martin Benkenstein, 2011. "Physical and social atmospheric effects in hedonic service consumption: customers' roles at sporting events," The Service Industries Journal, Taylor & Francis Journals, vol. 32(11), pages 1741-1757, January.
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- Michela Mari & Sara Poggesi, 2013. "Servicescape cues and customer behavior: a systematic literature review and research agenda," The Service Industries Journal, Taylor & Francis Journals, vol. 33(2), pages 171-199, February.
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Cited by:
- Hameed, Irfan & Brohi, Sanam & Shahab, Atif, 2020. "Impact of Proactive Personality on Career Adaptability and Their Intentions for Expatriate," MPRA Paper 109611, University Library of Munich, Germany.
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Keywords
Services cape; Loyalty; Services Marketing; Social Dimension; Design Dimension; Ambiance; Physical Environment..;All these keywords.
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