IDEAS home Printed from https://ideas.repec.org/a/ags/roaaec/316622.html
   My bibliography  Save this article

Consumers Intention To Buy Branded Fresh Leafy Vegetables Among Rural And Urban Households

Author

Listed:
  • OTITOJU, Moradeyo Adebanjo
  • ADAMU, Malgwi Sunday
  • ONWUAROH, Augustine Sunday

Abstract

Research background: The intention of consumers to purchase branded goods and services is a building block for purchasing behaviour in agribusiness especially for fresh leafy vegetables with nutritional and health benefits in Africa. Purpose of the article: To examine the determinants of consumers’ intention to purchase fresh leafy vegetables, and to identify the constraints militating against shopping outlet decisions of fresh leafy vegetables by the rural and urban households in the Federal Capital Territory, Nigeria. Methods: The sampling techniques were employed to collect data from primary source were stratified, purposive and convenience to select 746 respondents (396 of urban and 350 of rural households). But 608 respondents (294 for Urban area and 314 for rural area, which represents 74.2% and 89.7%, respectively) were later used for the analysis. Convenience sampling was used at a point because there is no reliable sampling frame that was existing for the respective places. Findings & Value: This study reveals that are household size, farming as a primary occupation and distance of the consumers’ residence to the point of purchase leafy vegetables among both rural and urban households, with the exception of personal income which only influenced the purchasing intention of urban consumers. Poor storage facilities for fresh leafy vegetables was a major constraint to both rural and urban households in the choice of shopping outlets for fresh leafy vegetables in the Federal Capital Territory, Nigeria. All-inclusive policies should be enacted that has the potential to enhance the storage facilities for fresh leafy vegetables. For branded leafy vegetables to be purchased the shopping outlets must be made closer to the residence of the consumers.

Suggested Citation

  • OTITOJU, Moradeyo Adebanjo & ADAMU, Malgwi Sunday & ONWUAROH, Augustine Sunday, 2021. "Consumers Intention To Buy Branded Fresh Leafy Vegetables Among Rural And Urban Households," Review of Agricultural and Applied Economics (RAAE), Faculty of Economics and Management, Slovak Agricultural University in Nitra, vol. 24(2), October.
  • Handle: RePEc:ags:roaaec:316622
    DOI: 10.22004/ag.econ.316622
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/316622/files/RAAE_2_2021_Otitoju_et_al.pdf
    Download Restriction: no

    File URL: https://libkey.io/10.22004/ag.econ.316622?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Meng, Ting & Florkowski, Wojciech J. & Sarpong, Daniel B. & Chinnan, Manjeet S. & Resurreccion, Anna V.A., 2014. "Consumer’s Food Shopping Choice in Ghana: Supermarket or Traditional Outlets?," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 17(A), pages 1-24, March.
    2. Julius J Okello & Carl-Johan Lagerkvist & Sebastian Hess & Marther Ngigi & Nancy Karanja, 2012. "Choice of Fresh Vegetable Retail Outlets by Developing-Country Urban Consumers: The Case of Kale Consumers in Nairobi, Kenya," The European Journal of Development Research, Palgrave Macmillan;European Association of Development Research and Training Institutes (EADI), vol. 24(3), pages 434-449, July.
    3. Roitner-Schobesberger, Birgit & Darnhofer, Ika & Somsook, Suthichai & Vogl, Christian R., 2008. "Consumer perceptions of organic foods in Bangkok, Thailand," Food Policy, Elsevier, vol. 33(2), pages 112-121, April.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Femke Hilverda & Margôt Kuttschreuter, 2018. "Online Information Sharing About Risks: The Case of Organic Food," Risk Analysis, John Wiley & Sons, vol. 38(9), pages 1904-1920, September.
    2. Samia Ayyub & Xuhui Wang & Muhammad Asif & Rana Muhammad Ayyub, 2018. "Antecedents of Trust in Organic Foods: The Mediating Role of Food Related Personality Traits," Sustainability, MDPI, vol. 10(10), pages 1-17, October.
    3. Charity, Nabwire Ephamia Juma, 2016. "Economic Analysis Of Consumers’ Awareness And Willingness To Pay For Geographical Indicators And Other Quality Attributes Of Honey In Kenya," Research Theses 265574, Collaborative Masters Program in Agricultural and Applied Economics.
    4. Charalampia N. Anastasiou & Kiriaki M. Keramitsoglou & Nikos Kalogeras & Maria I. Tsagkaraki & Ioanna Kalatzi & Konstantinos P. Tsagarakis, 2017. "Can the “Euro-Leaf” Logo Affect Consumers’ Willingness-To-Buy and Willingness-To-Pay for Organic Food and Attract Consumers’ Preferences? An Empirical Study in Greece," Sustainability, MDPI, vol. 9(8), pages 1-17, August.
    5. repec:zib:zbseps:v:2:y:2022:2:1:p:44-52 is not listed on IDEAS
    6. Iliriana Miftari & Rainer Haas & Oliver Meixner & Drini Imami & Ekrem Gjokaj, 2022. "Factors Influencing Consumer Attitudes towards Organic Food Products in a Transition Economy—Insights from Kosovo," Sustainability, MDPI, vol. 14(10), pages 1-14, May.
    7. Schreinemachers, Pepijn & Tipraqsa, Prasnee, 2012. "Agricultural pesticides and land use intensification in high, middle and low income countries," Food Policy, Elsevier, vol. 37(6), pages 616-626.
    8. Fabio Gaetano Santeramo & Emilia Lamonaca, 2019. "The Effects of Non‐tariff Measures on Agri‐food Trade: A Review and Meta‐analysis of Empirical Evidence," Journal of Agricultural Economics, Wiley Blackwell, vol. 70(3), pages 595-617, September.
    9. Matias, Denise Margaret S. & Tambo, Justice A. & Stellmacher, Till & Borgemeister, Christian & von Wehrden, Henrik, 2018. "Commercializing traditional non-timber forest products: An integrated value chain analysis of honey from giant honey bees in Palawan, Philippines," Forest Policy and Economics, Elsevier, vol. 97(C), pages 223-231.
    10. OSITADE, Oriyomi & ADEOSUN, Kehinde Paul & OMONONA, Bolarin Titus, 2021. "Determinants Of Customers Choice Of Retail Outlet For The Purchase Of Fruits And Vegetables," Review of Agricultural and Applied Economics (RAAE), Faculty of Economics and Management, Slovak Agricultural University in Nitra, vol. 24(2), October.
    11. Xiaojing Li & Xianli Xia & Jiazhen Ren, 2022. "Can the Participation in Quality Certification of Agricultural Products Drive the Green Production Transition?," IJERPH, MDPI, vol. 19(17), pages 1-16, September.
    12. Faical Akaichi & Rodolfo M. Nayga, Jr & José M. Gil, 2012. "Assessing Consumers’ Willingness to Pay for Different Units of Organic Milk: Evidence from Multiunit Auctions," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 60(4), pages 469-494, December.
    13. Marina Jeger & Marija Ham & Vjekoslav Leko, 2014. "Attitudes Toward Green Food Purchase Among Students: Evidence From Eastern Croatia," Economy of eastern Croatia yesterday, today, tommorow, Josip Juraj Strossmayer University of Osijek, Faculty of Economics, Croatia, vol. 3, pages 354-363.
    14. Roman Ostapenko & Yuliia Herasymenko & Vitalii Nitsenko & Svitlana Koliadenko & Tomas Balezentis & Dalia Streimikiene, 2020. "Analysis of Production and Sales of Organic Products in Ukrainian Agricultural Enterprises," Sustainability, MDPI, vol. 12(8), pages 1-15, April.
    15. Francisco José Torres‐Ruiz & Manuela Vega‐Zamora & Manuel Parras‐Rosa, 2018. "Sustainable Consumption: Proposal of a Multistage Model to Analyse Consumer Behaviour for Organic Foods," Business Strategy and the Environment, Wiley Blackwell, vol. 27(4), pages 588-602, May.
    16. Yang Runan & Takashino Nina & Fuyuki Katsuhito, 2022. "Japanese Consumers’ Willingness to Pay for Environmentally Friendly Farming Produce Based on Consumer Trustfulness," Journal of Agricultural & Food Industrial Organization, De Gruyter, vol. 20(1), pages 1-14, May.
    17. Kersting, Sarah & Wollni, Meike, 2012. "New institutional arrangements and standard adoption: Evidence from small-scale fruit and vegetable farmers in Thailand," Food Policy, Elsevier, vol. 37(4), pages 452-462.
    18. Teresa Madureira & Fernando Nunes & José Veiga & Pablo Saralegui-Diez, 2021. "Choices in Sustainable Food Consumption: How Spanish Low Intake Organic Consumers Behave," Agriculture, MDPI, vol. 11(11), pages 1-18, November.
    19. Govindasamy, Ramu & Gao, Qun & Heckman, Joseph & Vellangany,Isaac & VanVranken, Richard, 2020. "Characteristics of Consumers Who Are Willing to Buy Certified Organic Produce: An Econometric Analysis," International Journal of Food and Agricultural Economics (IJFAEC), Alanya Alaaddin Keykubat University, Department of Economics and Finance, vol. 8(3), July.
    20. Raza, Syed Ali & Shah, Nida & Nisar, Wasay, 2019. "Consumer Buying Behavior of Organic Food with Respect to Health and Safety Concerns among Adolescents," MPRA Paper 93570, University Library of Munich, Germany.
    21. Francisco José Torres-Ruiz & Manuela Vega-Zamora & Manuel Parras-Rosa, 2018. "False Barriers in the Purchase of Organic Foods. The Case of Extra Virgin Olive Oil in Spain," Sustainability, MDPI, vol. 10(2), pages 1-14, February.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:roaaec:316622. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/feuagsk.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.