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Can the Participation in Quality Certification of Agricultural Products Drive the Green Production Transition?

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  • Xiaojing Li

    (School of Economics and Management, Yantai University, Yantai 264005, China)

  • Xianli Xia

    (College of Economics and Management, Northwest Agriculture and Forestry University, Yangling, Xianyang 712100, China)

  • Jiazhen Ren

    (School of Economics and Management, Yantai University, Yantai 264005, China)

Abstract

The green production transition in agriculture is all about the quality of agricultural products at the source of production. Whether the product quality certification can accelerate the green production transition in agriculture is an issue of concern. We have measured the degree of green production transition of kiwifruit growers using a finite mixture model in this paper, and use research data from the main kiwifruit production areas in Shaanxi and Sichuan provinces to verify the impact of conducting product quality certification on the green production transition of kiwifruit growers. Besides, we use a multi-valued treatment effects model to verify the differences in the degree of green production transition among kiwifruit growers in the face of different certification types. Our findings are mainly as follows: the degree of green production transition among kiwifruit growers is not high, with an average of only 36.3%. Product quality certification can significantly promote the green production transition of kiwifruit growers, and the promotion effect of different certification methods in green production transition of kiwifruit growers significantly varies. The promotion effect of organic certification is greater than that of green certification and pollution-free certification. Further, the mechanism test analysis reveals that product quality certification can influence the green production transition of kiwifruit growers through three mechanisms: quality monitoring, market premium, and market access threshold. Based on this, this paper proposes policy recommendations to advance quality certification and green production transition among kiwifruit growers to increase the certification, enhance the willingness to green transition, and boost the differentiated certification system.

Suggested Citation

  • Xiaojing Li & Xianli Xia & Jiazhen Ren, 2022. "Can the Participation in Quality Certification of Agricultural Products Drive the Green Production Transition?," IJERPH, MDPI, vol. 19(17), pages 1-16, September.
    • Handle: RePEc:gam:jijerp:v:19:y:2022:i:17:p:10910-:d:904367
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    Cited by:

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    3. Kang, Shijia & Frick, Fabian & Ait Sidhoum, Amer & Sauer, Johannes & Zheng, Shaofeng, 2023. "Does food quality certification improve eco-efficiency? Empirical evidence from Chinese vegetable production," Food Policy, Elsevier, vol. 121(C).
    4. Qiao Liang & Kangwei Ma & Wenhao Liu, 2023. "The role of farmer cooperatives in promoting environmentally sustainable agricultural development in China: A review," Annals of Public and Cooperative Economics, Wiley Blackwell, vol. 94(3), pages 741-759, September.
    5. Min Liu & Jinxiu Yang & Guoquan Zheng & Ping Shang & Yipei Li, 2023. "External Factors Facilitating Quality Certification of Agricultural Products in China: Insights from Cooperatives in the Sichuan Province," Agriculture, MDPI, vol. 13(5), pages 1-15, May.

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