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Satisfaction Evaluation Of Milk Handlers By Southern U.S. Dairy Farmers

Author

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  • Sayers, Dave M.
  • Kilmer, Richard L.
  • Lee, Jonq-Ying
  • Flambert, Anouk M.

Abstract

An ordered probit model is used to investigate the factors that determine post-choice satisfaction of southeastern U.S. dairy farmers with their milk handlers. The impact on farmer satisfaction of milk handler attributes, farm/farmer characteristics, and farm location is tested. Results support the hypothesis that mailbox price and the quality of service provided by milk handlers have a positive effect on satisfaction levels. Bargaining-operating cooperatives are negatively associated with farmer satisfaction when contrasted against independently owned milk handlers and bargaining-only cooperatives. Choice and the ability to switch milk handlers are also important determinants of farmer satisfaction.

Suggested Citation

  • Sayers, Dave M. & Kilmer, Richard L. & Lee, Jonq-Ying & Flambert, Anouk M., 1996. "Satisfaction Evaluation Of Milk Handlers By Southern U.S. Dairy Farmers," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 28(2), pages 1-9, December.
    • Handle: RePEc:ags:joaaec:15124
    DOI: 10.22004/ag.econ.15124
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    References listed on IDEAS

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    1. Liebrand, Carolyn & Carley, Dale H. & Ling, K. Charles, 1991. "Southern Dairy Farmers' Evaluation of Milk Handlers," Research Reports 51568, United States Department of Agriculture, Rural Development.
    2. Liebrand, Carolyn Betts & Ling, K. Charles, 1991. "Value of Cooperative Benefits to Southern Dairy Farmers," Research Reports 313028, United States Department of Agriculture, Rural Development.
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    Cited by:

    1. Hueth, Brent & Taylor, Christopher W., 2013. "Spatial Competition in Agricultural Markets: A Discrete-Choice Approach," 2013 Annual Meeting, August 4-6, 2013, Washington, D.C. 150506, Agricultural and Applied Economics Association.
    2. Viergutz, Tim & Schulze-Ehlers, Birgit, 2018. "Member Commitment and Switching Decisions in Dairy Cooperatives – A Factorial Survey," 2018 International European Forum (163rd EAAE Seminar), February 5-9, 2018, Innsbruck-Igls, Austria 276864, International European Forum on System Dynamics and Innovation in Food Networks.
    3. Arcas-Lario, Narciso & Martín-Ugedo, Juan Francisco & Mínguez-Vera, Antonio, 2014. "Farmers’ Satisfaction with Fresh Fruit and Vegetable Marketing Spanish Cooperatives: An Explanation from Agency Theory," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 17(1), pages 1-20, February.

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    Keywords

    Livestock Production/Industries;

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