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Southern Dairy Farmers' Evaluation of Milk Handlers

Author

Listed:
  • Liebrand, Carolyn
  • Carley, Dale H.
  • Ling, K. Charles

Abstract

Southern dairy farmers' perception of their cooperative's or proprietary handler's performance, level of satisfaction with the milk handler, and reasons for staying with the handler, or for shifting handlers, were evaluated. The data were from a 1989 mail survey of Southern dairy farmers. The dairy farmers' differing evaluations of their milk handlers depended on the type of handler they dealt with, geographic location, and/or the characteristics of the farm and farmer. Generally, dairy farmers were concerned about price, deductions, and assessments. The price farmers received appeared to be a significant factor affecting farmers' satisfaction level. There appeared to be a tradeoff between price and deductions versus service, and market and payment assurance. Dairy farmers wanted cooperatives to provide an assured market for members' milk.

Suggested Citation

  • Liebrand, Carolyn & Carley, Dale H. & Ling, K. Charles, 1991. "Southern Dairy Farmers' Evaluation of Milk Handlers," Research Reports 51568, United States Department of Agriculture, Rural Development.
    • Handle: RePEc:ags:urdbrr:51568
    DOI: 10.22004/ag.econ.51568
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    File URL: https://ageconsearch.umn.edu/record/51568/files/agCoopService-097.pdf
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    Citations

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    Cited by:

    1. Sayers, Dave M. & Kilmer, Richard L. & Lee, Jonq-Ying & Flambert, Anouk M., 1996. "Satisfaction Evaluation Of Milk Handlers By Southern U.S. Dairy Farmers," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 28(2), pages 1-9, December.
    2. Misra, Sukant K. & Carley, Dale H. & Fletcher, Stanley M., 1992. "Dairy Farmers' Evaluation of Southern Dairy Cooperatives," WAEA/ WFEA Conference Archive (1929-1995) 321357, Western Agricultural Economics Association.
    3. Misra, Sukant K. & Carley, Dale H. & Fletcher, Stanley M., 1993. "Factors Influencing Southern Dairy Farmers' Choice Of Milk Handlers," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 25(1), pages 1-11, July.
    4. Sukant K. Misra & Dale H. Carley & Stanley M. Fletcher, 1993. "Dairy farmers' evaluation of dairy cooperatives," Agribusiness, John Wiley & Sons, Ltd., vol. 9(4), pages 351-361.

    More about this item

    Keywords

    Agribusiness;

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