IDEAS home Printed from https://ideas.repec.org/a/ags/jlofdr/249998.html
   My bibliography  Save this article

Students’ Willingness to Pay for More Local, Organic, Non-GMO and General Food Options

Author

Listed:
  • Bruno, Christopher C.
  • Campbell, Benjamin L.

Abstract

As universities look to source “sustainable” products, it is critical to understand student demand and the economic feasibility of adding new sustainable products. Using an online survey in conjunction with a Tobit model we find that half of students in our sample are willing to pay more for increased local and organic food options with only a third willing to pay more for increased non-GMO options. The economic feasibility of adding new local, organic, and non-GMO options is questionable as charging students for their willingness to pay results in only a 1–2% gain in revenue which may not cover the cost of more options in on-campus dining halls.

Suggested Citation

  • Bruno, Christopher C. & Campbell, Benjamin L., 2016. "Students’ Willingness to Pay for More Local, Organic, Non-GMO and General Food Options," Journal of Food Distribution Research, Food Distribution Research Society, vol. 47(3), pages 1-17, November.
    • Handle: RePEc:ags:jlofdr:249998
    DOI: 10.22004/ag.econ.249998
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/249998/files/3-Bruno-Campbell.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.249998?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Lopez, Rigoberto A. & Plesha, Nataliya & Campbell, Benjamin, 2014. "Economic Impacts of Agriculture in Eight Northeastern States," Research Reports 290064, University of Connecticut, Charles J. Zwick Center for Food and Resource Policy.
    2. Rosett, Richard N & Nelson, Forrest D, 1975. "Estimation of the Two-Limit Probit Regression Model," Econometrica, Econometric Society, vol. 43(1), pages 141-146, January.
    3. Davidson, Russell & MacKinnon, James G., 1993. "Estimation and Inference in Econometrics," OUP Catalogue, Oxford University Press, number 9780195060119.
    4. Brian W. Gould & William E. Saupe & Richard M. Klemme, 1989. "Conservation Tillage: The Role of Farm and Operator Characteristics and the Perception of Soil Erosion," Land Economics, University of Wisconsin Press, vol. 65(2), pages 167-185.
    5. Harriet Friedmann, 2007. "Scaling up: Bringing public institutions and food service corporations into the project for a local, sustainable food system in Ontario," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 24(3), pages 389-398, September.
    6. Tammy Warner & Rigoberto A. Lopez & Adam Rabinowitz & Ben Campbell, 2012. "Estimates of Consumption of Locally-Grown Agricultural Products in Connecticut," Outreach Reports 10, University of Connecticut, Department of Agricultural and Resource Economics, Charles J. Zwick Center for Food and Resource Policy.
    7. Jayson L. Lusk & Ted C. Schroeder, 2004. "Are Choice Experiments Incentive Compatible? A Test with Quality Differentiated Beef Steaks," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 86(2), pages 467-482.
    8. Onozaka, Yuko & Nurse, Gretchen & Thilmany, Dawn D., 2010. "Local Food Consumers: How Motivations and Perceptions Translate to Buying Behavior," Choices: The Magazine of Food, Farm, and Resource Issues, Agricultural and Applied Economics Association, vol. 25(1), pages 1-6.
    9. Kim Darby & Marvin T. Batte & Stan Ernst & Brian Roe, 2008. "Decomposing Local: A Conjoint Analysis of Locally Produced Foods," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 90(2), pages 476-486.
    10. Low, Sarah A. & Adalja, Aaron & Beaulieu, Elizabeth & Key, Nigel & Martinez, Stephen & Melton, Alex & Perez, Agnes & Ralston, Katherine & Stewart, Hayden & Suttles, Shellye & Vogel, Stephen & Jablonsk, 2015. "Trends in U.S. Local and Regional Food Systems: Report to Congress," Administrative Publications 292107, United States Department of Agriculture, Economic Research Service.
    11. Benjamin L. Campbell & Saneliso Mhlanga & Isabelle Lesschaeve, 2013. "Perception versus Reality: Canadian Consumer Views of Local and Organic," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 61(4), pages 531-558, December.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Jane Kolodinsky & Sean Morris & Orest Pazuniak, 2019. "How consumers use mandatory genetic engineering (GE) labels: evidence from Vermont," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 36(1), pages 117-125, March.
    2. Demartini, Eugenio & Ricci, Elena Claire & Mattavelli, Simone & Stranieri, Stefanella & Gaviglio, Anna & Banterle, Alessandro & Richetin, Juliette & Perugini, Marco, 2018. "Exploring Consumer Biased Evaluations: Halos Effects of Local Food and of Related Attributes," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 9(4), August.
    3. Swinton, Scott M., 2021. "Learning about Consumer Demand from Student Surveys," Applied Economics Teaching Resources (AETR), Agricultural and Applied Economics Association, vol. 3(3), September.
    4. Guanghua Han & Xujin Pu & Bo Fan, 2017. "Sustainable Governance of Organic Food Production When Market Forecast Is Imprecise," Sustainability, MDPI, vol. 9(6), pages 1-20, June.
    5. Gumirakiza, Jean Dominique & VanZee, Sarah, 2018. "The Most Important Food Labels among Online Shoppers when Shopping for Fresh Produce," 2018 Annual Meeting, February 2-6, 2018, Jacksonville, Florida 266683, Southern Agricultural Economics Association.
    6. Amanda Green & David Martin & Gracie Ghartey-Tagoe, 2020. "Is the College Farm Sustainable? A Case Study from Davidson College," Working Papers 20-06, Davidson College, Department of Economics.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Kar H. Lim & Wuyang Hu, 2016. "How Local Is Local? A Reflection on Canadian Local Food Labeling Policy from Consumer Preference," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 64(1), pages 71-88, March.
    2. Printezis, Iryna & Grebitus, Carola, 2018. "Marketing Channels for Local Food," Ecological Economics, Elsevier, vol. 152(C), pages 161-171.
    3. Gupta, Clare & Jablonski, Becca B.R., 2016. "Farm Impacts of Farm-to-Grocer Sales: The Case of Hawai’i," Journal of Food Distribution Research, Food Distribution Research Society, vol. 47(3), pages 1-23, November.
    4. Chenyi He & Ruifeng Liu & Zhifeng Gao & Xin Zhao & Charles A. Sims & Rodolfo M. Nayga, 2021. "Does local label bias consumer taste buds and preference? Evidence of a strawberry sensory experiment," Agribusiness, John Wiley & Sons, Ltd., vol. 37(3), pages 550-568, July.
    5. Morgan, Kimberly L. & Interis, Matthew G., 2017. "Who Buys More Directly from Producers in the Southeastern United States? A Research Note," Journal of Food Distribution Research, Food Distribution Research Society, vol. 48(2), July.
    6. Zaffou, Madiha & Rihn, Alicia L. & Campbell, Benjamin L. & Khachatryan, Hayk & Hoke, Omer, 2017. "Influence of product type and individuals’ perceptions on the geographic boundary for local products," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 20(3), January.
    7. Campbell, Benjamin L. & Khachatryan, Hayk & Behe, Bridget K. & Dennis, Jennifer & Hall, Charles, 2014. "U.S. and Canadian Consumer Perception of Local and Organic Terminology," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 17(2), pages 1-20, May.
    8. Yiwen Yang & PingSun Leung & Chu‐wei Tseng, 2022. "Price premium or price discount for locally produced food products? A 5W1H approach in meta‐analysis," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 43(6), pages 2261-2274, September.
    9. Iryna Printezis & Carola Grebitus & Stefan Hirsch, 2019. "The price is right!? A meta-regression analysis on willingness to pay for local food," PLOS ONE, Public Library of Science, vol. 14(5), pages 1-23, May.
    10. Illichmann, R. & Abdulai, A., 2014. "Analysis of Consumer Preferences and Wilingness-To-Pay for Organic Food Products in Germany," Proceedings “Schriften der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e.V.”, German Association of Agricultural Economists (GEWISOLA), vol. 49, March.
    11. Liu, Ruifeng & ,, 2021. "What We Can Learn from the Interactions of Food Traceable Attributes? a Case Study of Fuji Apple in China," 2021 Conference, August 17-31, 2021, Virtual 315916, International Association of Agricultural Economists.
    12. Demartini, Eugenio & Ricci, Elena Claire & Mattavelli, Simone & Stranieri, Stefanella & Gaviglio, Anna & Banterle, Alessandro & Richetin, Juliette & Perugini, Marco, 2018. "Exploring Consumer Biased Evaluations: Halos Effects of Local Food and of Related Attributes," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 9(4), August.
    13. Binod Khanal & Rigoberto A. Lopez & Azzeddine Azzam, 2020. "Testing local bias in food consumption: The case of fluid milk," Agribusiness, John Wiley & Sons, Ltd., vol. 36(2), pages 339-344, April.
    14. Berning, Joshua & Campbell, Ben, 2017. "Consumer Preference and Market Simulations of Food and Non-Food GMO Introductions," 2017 Annual Meeting, February 4-7, 2017, Mobile, Alabama 252733, Southern Agricultural Economics Association.
    15. Grebitus, Carola & Lusk, Jayson L. & Nayga, Rodolfo M., 2013. "Effect of distance of transportation on willingness to pay for food," Ecological Economics, Elsevier, vol. 88(C), pages 67-75.
    16. Catherine Brinkley & Gwyneth M. Manser & Sasha Pesci, 2021. "Growing pains in local food systems: a longitudinal social network analysis on local food marketing in Baltimore County, Maryland and Chester County, Pennsylvania," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 38(4), pages 911-927, December.
    17. Onken, Kathryn A. & Bernard, John C. & Pesek, John D., Jr., 2011. "Comparing Willingness to Pay for Organic, Natural, Locally Grown, and State Marketing Program Promoted Foods in the Mid-Atlantic Region," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 40(1), pages 1-15, April.
    18. Tommaso Fantechi & Caterina Contini & Gabriele Scozzafava & Leonardo Casini, 2022. "Consumer preferences for wild game meat: evidence from a hybrid choice model on wild boar meat in Italy," Agricultural and Food Economics, Springer;Italian Society of Agricultural Economics (SIDEA), vol. 10(1), pages 1-18, December.
    19. Adalja, Aaron & Hanson, James & Towe, Charles & Tselepidakis, Elina, 2015. "An Examination of Consumer Willingness to Pay for Local Products," Agricultural and Resource Economics Review, Cambridge University Press, vol. 44(3), pages 253-274, December.
    20. Nicholson, Charles F. & Gómez, Miguel I. & Gao, Oliver H., 2011. "The costs of increased localization for a multiple-product food supply chain: Dairy in the United States," Food Policy, Elsevier, vol. 36(2), pages 300-310, April.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:jlofdr:249998. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/fdrssea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.