IDEAS home Printed from https://ideas.repec.org/a/ags/ijofsd/346735.html
   My bibliography  Save this article

A new interpretation of the AISAS model: An empirical analysis of Chinese consumers’ perceptions of the food traceability system for aquatic and edible bird’s nest products

Author

Listed:
  • Yao, JingJing
  • Ota, Takahiro

Abstract

Consumer behavior has changed due to the COVID-19 pandemic; however, the extent to which the traditional Attention, Interest, Search, Action, and Share (AISAS) consumer behavior model has been affected by the pandemic is underexplored. Simultaneously, food safety issues urgently require stronger protection due to the increasing demand for consumer health. This study aims to determine how the adoption of food traceability systems (FTS) influences consumer behavior and proposes a new interpretation of the AISAS model. Our findings confirm the validity of our model and provide theoretical support for the relationship between “trust” and “trace” in consumer behavior.

Suggested Citation

  • Yao, JingJing & Ota, Takahiro, 2024. "A new interpretation of the AISAS model: An empirical analysis of Chinese consumers’ perceptions of the food traceability system for aquatic and edible bird’s nest products," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 15(02), June.
    • Handle: RePEc:ags:ijofsd:346735
    DOI: 10.22004/ag.econ.346735
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/346735/files/A%20NEW%20INTERPRETATION%20OF%20THE%20AISAS%20MODEL.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.346735?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Akbara, Adam & Rakhmawatia, Nur Aini & Vanany, Iwan, 2022. "Halal Blockchain Application for a Chicken Slaughtering Factory," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 13(03), September.
    2. Young Chan Choe & Joowon Park & Miri Chung & Junghoon Moon, 2009. "Effect of the food traceability system for building trust: Price premium and buying behavior," Information Systems Frontiers, Springer, vol. 11(2), pages 167-179, April.
    3. Anna Walaszczyk & Małgorzata Koszewska & Iwona Staniec, 2022. "Food Traceability as an Element of Sustainable Consumption—Pandemic-Driven Changes in Consumer Attitudes," IJERPH, MDPI, vol. 19(9), pages 1-18, April.
    4. Tseng, Chi-Hsing & Wei, Li-Fun, 2020. "The efficiency of mobile media richness across different stages of online consumer behavior," International Journal of Information Management, Elsevier, vol. 50(C), pages 353-364.
    5. Brenna Ellison & Brandon McFadden & Bradley J. Rickard & Norbert L. W. Wilson, 2021. "Examining Food Purchase Behavior and Food Values During the COVID‐19 Pandemic," Applied Economic Perspectives and Policy, John Wiley & Sons, vol. 43(1), pages 58-72, March.
    6. Aldrighetti, Anna & Canavari, Maurizio & Hingley, Martin K., 2021. "A Delphi Study on Blockchain Application to Food Traceability," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 12(01), January.
    7. Krittinee Nuttavuthisit & John Thøgersen, 2017. "The Importance of Consumer Trust for the Emergence of a Market for Green Products: The Case of Organic Food," Journal of Business Ethics, Springer, vol. 140(2), pages 323-337, January.
    8. Andreea Orîndaru & Maria-Floriana Popescu & Ștefan-Claudiu Căescu & Florina Botezatu & Margareta Stela Florescu & Carmen-Cristina Runceanu-Albu, 2021. "Leveraging COVID-19 Outbreak for Shaping a More Sustainable Consumer Behavior," Sustainability, MDPI, vol. 13(11), pages 1-19, May.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Xiaoxu Dong & Huawei Zhao & Tiancai Li, 2022. "The Role of Live-Streaming E-Commerce on Consumers’ Purchasing Intention regarding Green Agricultural Products," Sustainability, MDPI, vol. 14(7), pages 1-13, April.
    2. Ginder, Whitney & Byun, Sang-Eun, 2022. "To trust or not to trust? The interplay between labor-related CSR claim type and prior CSR reputation of apparel retailers," Journal of Retailing and Consumer Services, Elsevier, vol. 65(C).
    3. Yuemei Ding & Dequan Zheng & Xiaoyu Niu, 2023. "Collaborative Green Innovation of Livestock Product Three-Level Supply Chain Traceability System: A Value Co-Creation Perspective," Sustainability, MDPI, vol. 16(1), pages 1-28, December.
    4. Zeballos, Eliana & Dong, Xiao & Islamaj, Ergys, 2023. "A Disaggregated View of Market Concentration in the Food Retail Industry," USDA Miscellaneous 333546, United States Department of Agriculture.
    5. Danilo Bertoni & Daniele Cavicchioli & Franco Donzelli & Giovanni Ferrazzi & Dario G. Frisio & Roberto Pretolani & Elena Claire Ricci & Vera Ventura, 2018. "Recent Contributions of Agricultural Economics Research in the Field of Sustainable Development," Agriculture, MDPI, vol. 8(12), pages 1-20, December.
    6. Basu, Shubhabrata & Pereira, Vijay & Sinha, Paresha & Malik, Ashish & Moovendhan, V., 2022. "Esoteric governance mechanism and collective brand equity creation in confederated organizations: Evidence from an emerging economy," Journal of Business Research, Elsevier, vol. 149(C), pages 217-230.
    7. Charalampia N. Anastasiou & Kiriaki M. Keramitsoglou & Nikos Kalogeras & Maria I. Tsagkaraki & Ioanna Kalatzi & Konstantinos P. Tsagarakis, 2017. "Can the “Euro-Leaf” Logo Affect Consumers’ Willingness-To-Buy and Willingness-To-Pay for Organic Food and Attract Consumers’ Preferences? An Empirical Study in Greece," Sustainability, MDPI, vol. 9(8), pages 1-17, August.
    8. Sylvain Charlebois & Mark Juhasz & Janet Music, 2021. "Supply Chain Responsiveness to a (Post)-Pandemic Grocery and Food Service E-Commerce Economy: An Exploratory Canadian Case Study," Businesses, MDPI, vol. 1(2), pages 1-19, July.
    9. Lingfei Wang & Yuqin Yang & Guoyan Wang, 2022. "The Clean Your Plate Campaign: Resisting Table Food Waste in an Unstable World," Sustainability, MDPI, vol. 14(8), pages 1-17, April.
    10. Hazem Ali & Min Li & Yunhong Hao, 2021. "Purchasing Behavior of Organic Food among Chinese University Students," Sustainability, MDPI, vol. 13(10), pages 1-17, May.
    11. Trang P. Tran & Christopher P. Furner & Ilia Gugenishvili, 2022. "The Effects of Task Service Fit on Brand Loyalty: A Study of Branded Apps," International Journal of E-Services and Mobile Applications (IJESMA), IGI Global, vol. 14(1), pages 1-19, January.
    12. Huidan Xue & Yujia Zhai & Wen-Hao Su & Ziling He, 2023. "Governance and Actions for Resilient Urban Food Systems in the Era of COVID-19: Lessons and Challenges in China," Agriculture, MDPI, vol. 13(9), pages 1-25, August.
    13. Shigeru Matsumoto & Thunehiro Otsuki, 2022. "Who changed food consumption behavior after the COVID-19 pandemic? Empirical analysis of Japanese household spending panel data," Working Papers e173, Tokyo Center for Economic Research.
    14. Thi Tuyet Mai Nguyen & Thanh Hung Phan & Hoang Linh Nguyen & Thi Kim Thoa Dang & Ngoc Diep Nguyen, 2019. "Antecedents of Purchase Intention toward Organic Food in an Asian Emerging Market: A Study of Urban Vietnamese Consumers," Sustainability, MDPI, vol. 11(17), pages 1-16, September.
    15. Renata Kazimierczak & Justyna Obidzińska & Bartosz Szumigaj & Hubert Dobrowolski & Ewa Rembiałkowska, 2024. "Sustainable Foods: Consumer Opinions and Behaviour towards Organic Fruits in Poland," Sustainability, MDPI, vol. 16(9), pages 1-21, April.
    16. Abu Elnasr E. Sobaih & Ahmed E. Abu Elnasr, 2024. "From Your Plate to Our Bin: Tackling Food Waste in Saudi Family Restaurants," Resources, MDPI, vol. 13(10), pages 1-19, September.
    17. Tandon, Anushree & Dhir, Amandeep & Kaur, Puneet & Kushwah, Shiksha & Salo, Jari, 2020. "Why do people buy organic food? The moderating role of environmental concerns and trust," Journal of Retailing and Consumer Services, Elsevier, vol. 57(C).
    18. Rizzi, Francesco & Gigliotti, Marina & Runfola, Andrea & Ferrucci, Luca, 2022. "Don't miss the boat when consumers are in-store! Exploring the use of point-of-purchase displays to promote green and non-green products," Journal of Retailing and Consumer Services, Elsevier, vol. 68(C).
    19. Javeed, Sohail Ahmad & Akram, Umair, 2024. "The factors behind block-chain technology that boost the circular economy: An organizational perspective," Technological Forecasting and Social Change, Elsevier, vol. 200(C).
    20. Shahzad, Khuram & Zhang, Qingyu & Zafar, Abaid Ullah & Ashfaq, Muhammad & Rehman, Shafique Ur, 2023. "The role of blockchain-enabled traceability, task technology fit, and user self-efficacy in mobile food delivery applications," Journal of Retailing and Consumer Services, Elsevier, vol. 73(C).

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:ijofsd:346735. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/centmde.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.