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Untangling the confluence of two alternative food movements: local and organic

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  • Makita, Rie

Abstract

Two alternative food movements (AFMs)—local and organic—frequently appear together as “local organic food” in real settings as well as in academic studies. Why have the two AFMs been dealt with together despite their obviously different objectives? Through a review of the existing studies that have referred to the interactions of the two realms, I attempted to elucidate the overlap and identified nine factors linking the two AFMs: diversity in local food, bifurcation of organic food, sales channels to be expanded, substitutability, complementarity, competition in markets, trust on different levels, integration of society with nature, and community tradition.

Suggested Citation

  • Makita, Rie, 2022. "Untangling the confluence of two alternative food movements: local and organic," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 9(5), December.
    • Handle: RePEc:ags:ijofsd:346689
    DOI: 10.22004/ag.econ.346689
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    References listed on IDEAS

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    1. Bauer, Hans H. & Heinrich, Daniel & Schäfer, Daniela B., 2013. "The effects of organic labels on global, local, and private brands," Journal of Business Research, Elsevier, vol. 66(8), pages 1035-1043.
    2. Ladwein, Richard & Sánchez Romero, Andrea Milena, 2021. "The role of trust in the relationship between consumers, producers and retailers of organic food: A sector-based approach," Journal of Retailing and Consumer Services, Elsevier, vol. 60(C).
    3. Pugliese, Patrizia & Zanasi, Cesare & Atallah, Oussama & Cosimo, Rota, 2013. "Investigating the interaction between organic and local foods in the Mediterranean: The Lebanese organic consumer’s perspective," Food Policy, Elsevier, vol. 39(C), pages 1-12.
    4. Printezis, Iryna & Grebitus, Carola, 2018. "Marketing Channels for Local Food," Ecological Economics, Elsevier, vol. 152(C), pages 161-171.
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