IDEAS home Printed from https://ideas.repec.org/a/ags/ijofsd/346001.html
   My bibliography  Save this article

Behavioural Differences among Educated Young Consumers in the Czech Republic: The Case of Organic Cheese Consumption

Author

Listed:
  • Hrubá, Renata
  • Sadílek, Tomáš

Abstract

This study aims to identify behavioural differences between consumers who are driven by different sets of attitudes toward information related to food in their purchasing, including consumers who display rational behaviour. Although this study investigated “spill over” changes in attitude or behaviour (e.g. the use of information about food ingredients), the survey data were used to calculate the probability of behavioural differences between consumers. The survey involving 909 respondents from chosen Czech universities. Data were analysed by Multi Correspondence Analysis to investigate the association between several attitudes towards information on labelling, and consumer behaviour. In the second step, the ordered probit model probability of consumer behaviour was processed. There are two clusters of consumers: The first consumer segment was called “rationality involvement consumer”. They have a certain tendency to need to know what a product contains, the nutritional value of a product, and how to maintain the biological value of a product. The second consumer segment was called “non-rationality involvement consumer”. They have a certain tendency to not need to know what a product contains, the nutrition value of product, or how to maintain the biological value of a product.

Suggested Citation

  • Hrubá, Renata & Sadílek, Tomáš, 2020. "Behavioural Differences among Educated Young Consumers in the Czech Republic: The Case of Organic Cheese Consumption," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 11(02), February.
    • Handle: RePEc:ags:ijofsd:346001
    DOI: 10.22004/ag.econ.346001
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/346001/files/BEHAVIOURAL%20DIFFERENCES%20AMONG%20EDUCATED.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.346001?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:ijofsd:346001. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/centmde.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.