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IQF Catfish Retail Pack: A Study of Consumers' Willingness to Pay

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  • Quagrainie, Kwamena K.

Abstract

The grocery retail channel represents a potential for increased sales for catfish products because of the competitive nature that imported catfish fillets pose at foodservice market channels. The study examined the potential for selling a household-size pack of IQF 6-fillets of catfish through the grocery market channels, and consumers' willingness to pay for the product. Data used were obtained from a survey conducted in selected southern U.S. cities. Results suggest that households will purchase such grocery retail packages and will be willing to pay an average price of $4.37/lb. Important factors found to affect willingness to pay include; fish buying patterns, household size, race, age and gender.

Suggested Citation

  • Quagrainie, Kwamena K., 2006. "IQF Catfish Retail Pack: A Study of Consumers' Willingness to Pay," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 9(2), pages 1-13.
    • Handle: RePEc:ags:ifaamr:8195
    DOI: 10.22004/ag.econ.8195
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    6. Jayson L. Lusk & John A. Fox & Ted C. Schroeder & James Mintert & Mohammad Koohmaraie, 2001. "In-Store Valuation of Steak Tenderness," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 83(3), pages 539-550.
    7. Loureiro, Maria L. & Umberger, Wendy J., 2003. "Estimating Consumer Willingness to Pay for Country-of-Origin Labeling," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 28(2), pages 1-15, August.
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    9. Boccaletti, Stefano & Nardella, Michele, 2000. "Consumer Willingness To Pay For Pesticide-Free Fresh Fruit And Vegetables In Italy," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 3(3), pages 1-14.
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    Cited by:

    1. Owusu, Victor & Owusu, Michael Anifori, 2010. "Measuring Market Potential for Fresh Organic Fruit and Vegetable in Ghana," 2010 AAAE Third Conference/AEASA 48th Conference, September 19-23, 2010, Cape Town, South Africa 95955, African Association of Agricultural Economists (AAAE).
    2. Yeboah, Osei-Agyeman & Goktepe, Ipek & Naanwaab, Cephas B. & Kyei, Foster Ofori, 2012. "Consumers’ Willingness to Pay for Bacteriophage Technology Treated Fresh Produce," 2012 Annual Meeting, February 4-7, 2012, Birmingham, Alabama 119733, Southern Agricultural Economics Association.
    3. Fred Nimoh & Kwadwo Baah & Enoch Kwame Tham-Agyekum, 2011. "Investigating the Interest of Farmers and Insurance Companies in Farm Insurance: The Case of Cocoa Farmers in Sekyere West Municipal of Ghana," Journal of Agricultural Science, Canadian Center of Science and Education, vol. 3(4), pages 126-126, November.
    4. Owusu, Victor, 2012. "Assessing Consumer Willingness to Pay a Premium for Organic Food Product: Evidence from Ghana," 2012 Conference, August 18-24, 2012, Foz do Iguacu, Brazil 123394, International Association of Agricultural Economists.

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