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The Demand for Wine Tourism in Canyon County, Idaho

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  • Taylor, R. Garth
  • Woodall, Stacie
  • Wandschneider, Philip R.
  • Foltz, John C.

Abstract

Many commercial wineries produce a dual product: commercial wine and wine tourism. Since Idaho wineries charge no entry price, wine tourism demand can only be ascertained with a shadow price for winery visitation. Demand for wine tourism visits for Canyon County in southern Idaho was estimated using the travel cost method. Trip demand was inelastic (-0.4 to -0.6) with respect to own price. The average value of Canyon County wine tourism ranged from $6 to $12 per person per trip, depending upon the assumed opportunity cost of travel time. Elasticities of tastes and preferences, closely related goods, and income were estimated with a view to understanding the market for Idaho's emerging wine tourism industry.

Suggested Citation

  • Taylor, R. Garth & Woodall, Stacie & Wandschneider, Philip R. & Foltz, John C., 2004. "The Demand for Wine Tourism in Canyon County, Idaho," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 7(4), pages 1-18.
    • Handle: RePEc:ags:ifaamr:8125
    DOI: 10.22004/ag.econ.8125
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    References listed on IDEAS

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    Cited by:

    1. Mihail Ovidiu Tănase & Răzvan Dina & Florin-Lucian Isac & Sergiu Rusu & Puiu Nistoreanu & Cosmin Nicolae Mirea, 2022. "Romanian Wine Tourism—A Paved Road or a Footpath in Rural Tourism?," Sustainability, MDPI, vol. 14(7), pages 1-24, March.

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