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Grain Producers' Attitudes To New Forms Of Supply Chain Coordination

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  • Duval, Yann
  • Biere, Arlo W.

Abstract

This paper reports the analysis of two groups of wheat producers: American White Wheat Producers Association members who produce white wheat under contract with the cooperative and those who have chosen not to do so. The results show the diversity of producers' attitudes, preferences, knowledge and decision making. Nonmembers tend to rely more on short-term profitability and are less willing to risk innovation for unproven profits. Nonmembers also are less supportive of contract production and less inclined to use a young cooperative in that situation. This study demonstrates that the development of a new coordination mechanism entails much education of participants and that producer involvement also depends on learning on the part of everyone in the supply chain.

Suggested Citation

  • Duval, Yann & Biere, Arlo W., 1998. "Grain Producers' Attitudes To New Forms Of Supply Chain Coordination," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 1(2), pages 1-15.
    • Handle: RePEc:ags:ifaamr:34440
    DOI: 10.22004/ag.econ.34440
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    File URL: https://ageconsearch.umn.edu/record/34440/files/01020179.pdf
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    References listed on IDEAS

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    1. Gary W. Brester & Arlo Biere & Justin Armbrister, 1996. "Marketing identity preserved grain products: The case of American White Wheat Producers Association," Agribusiness, John Wiley & Sons, Ltd., vol. 12(3), pages 301-308.
    2. Harris, Andrea & Stefanson, Brenda & Fulton, Murray E., 1996. "New Generation Cooperatives and Cooperative Theory," Journal of Cooperatives, NCERA-210, vol. 11, pages 1-15.
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    Cited by:

    1. Jill E. Hobbs & Linda M. Young, 1999. "Increasing Vertical Linkages in Agrifood Supply Chains: A Conceptual Model and Some Preliminary Evidence," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 47(4), pages 478-478, December.
    2. Spriggs, John & Hobbs, Jill E. & Fearne, Andrew, 2000. "Beef Producer Attitudes To Coordination And Quality Assurance In Canada And The Uk," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 3(1), pages 1-15.

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