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Food Value Chains: Social Networks and Knowledge Transfer in a Brazilian Halal Poultry Network

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  • Macau, Flavio Romero
  • Cunha, Julio Araujo Carneiro da
  • Alssabak, Nawfal Assa Mossa
  • Leandro, Januario Souza

Abstract

This paper describes a food value chain driven by Muslim precepts, exploring the influence of religion on social networks aspects and on knowledge transfer. Religions have a growing importance for international business, shaping the value chain. Assimilating religious precepts can contribute to better business network management for actual and intended food producers. A qualitative case study based on interviews, non-participant observation, and document analysis was conducted. The main results are that trust and commitment give a competitive edge to the Brazilian Halal poultry network when serving Muslim markets worldwide. Knowledge transfer is influenced by the religious context, with a small group of companies (Islamic Centers) governing interpretations of the Muslim precepts.

Suggested Citation

  • Macau, Flavio Romero & Cunha, Julio Araujo Carneiro da & Alssabak, Nawfal Assa Mossa & Leandro, Januario Souza, 2016. "Food Value Chains: Social Networks and Knowledge Transfer in a Brazilian Halal Poultry Network," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 19(3), pages 1-14, August.
    • Handle: RePEc:ags:ifaamr:244707
    DOI: 10.22004/ag.econ.244707
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    References listed on IDEAS

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