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Grocery Shopping via T-Commerce in Korea: New Shopping Channel Adoption Behavior Based on Prior E-Commerce Experience

Author

Listed:
  • Lee, Dongmin
  • Jeong, Haeyoung
  • Cho, Jongpyo
  • Jeong, Jaeseok
  • Moon, Junghoon

Abstract

The main goal of this study is to investigate the willingness to adopt t-commerce for grocery shopping in South Korea. This study examines the e-commerce experiences and differences among consumer behaviors based on. The sample was divided into two groups: one group with online grocery shopping experience and one group without online grocery shopping experience. The groups were compared to identify differences in willingness to adopt t-commerce as a new shopping medium. The two groups showed different motivations for t-commerce-based grocery shopping based on their previous shopping experience.

Suggested Citation

  • Lee, Dongmin & Jeong, Haeyoung & Cho, Jongpyo & Jeong, Jaeseok & Moon, Junghoon, 2015. "Grocery Shopping via T-Commerce in Korea: New Shopping Channel Adoption Behavior Based on Prior E-Commerce Experience," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 18(2), pages 1-16, May.
    • Handle: RePEc:ags:ifaamr:204133
    DOI: 10.22004/ag.econ.204133
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    References listed on IDEAS

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    1. Young Chan Choe & Joowon Park & Miri Chung & Junghoon Moon, 2009. "Effect of the food traceability system for building trust: Price premium and buying behavior," Information Systems Frontiers, Springer, vol. 11(2), pages 167-179, April.
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