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Innovativeness of Ceretto Aziende Vitivinicole: A First Investigation into a Wine Company

Author

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  • Giacosa, Elisa
  • Giachino, Chiara
  • Bertoldi, Bernardo
  • Stupino, Margherita

Abstract

As the second greatest producer and largest exporter of wine, Italy has been impacted by the global economic crisis. This study investigates a long established and highly successful family owned and operated business in the wine sector and their ability to continuously innovate products, processes and target markets. This research is aimed at ascertaining whether effective firm management in the wine sector depends on the combination of internal and external innovation.

Suggested Citation

  • Giacosa, Elisa & Giachino, Chiara & Bertoldi, Bernardo & Stupino, Margherita, 2014. "Innovativeness of Ceretto Aziende Vitivinicole: A First Investigation into a Wine Company," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 17(4), pages 1-14, November.
    • Handle: RePEc:ags:ifaamr:188716
    DOI: 10.22004/ag.econ.188716
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    References listed on IDEAS

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    2. David J. Teece, 2003. "Towards an Economic Theory of the Multiproduct Firm," World Scientific Book Chapters, in: Essays In Technology Management And Policy Selected Papers of David J Teece, chapter 15, pages 419-446, World Scientific Publishing Co. Pte. Ltd..
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    Cited by:

    1. Marcello Stanco & Marco Lerro, 2020. "Consumers’ Preferences for and Perception of CSR Initiatives in the Wine Sector," Sustainability, MDPI, vol. 12(13), pages 1-13, June.

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