Food Culture Distance: An Antecedent to Export Marketing Strategy Adaptation - An Empirical Examination of Swedish and Finnish Food Processing Companies
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DOI: 10.22004/ag.econ.114641
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- Azar, Goudarz, 2012. "Inpatriates and Expatriates: Sources of Strategic Human Capital for Multinational Food and Beverage Firms," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 15(A), pages 1-7, June.
- Goudarz Azar & Rian Drogendijk, 2014. "Psychic Distance, Innovation, and Firm Performance," Management International Review, Springer, vol. 54(5), pages 581-613, October.
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Keywords
Agribusiness; Consumer/Household Economics; Institutional and Behavioral Economics; International Relations/Trade; Marketing;All these keywords.
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