IDEAS home Printed from https://ideas.repec.org/a/wly/agribz/v12y1996i1p99-103.html
   My bibliography  Save this article

International marketing of agro-food products by developing country firms: Some conceptual issues

Author

Listed:
  • Sukhpal Singh

    (Institute of Rural Management, P.O. Box 60, Anand 388 001, Gujarat, India)

Abstract

International marketing involves many controllable and noncontrollable variables for developing country firms dealing in agro-food products. The inherent advantages and disadvantages belonging to these countries are to be managed by these firms so that the influence of macrofactors does not override the firm level variables crucial for gaining a competitive edge in the market. This article contextualizes the problems of international marketing of agro-food products in the various approaches to marketing, provides insights into many new dimensions of international marketing, and argues that internalizing the external barriers is the key to better international marketing. © 1996 John Wiley & Sons, Inc.

Suggested Citation

  • Sukhpal Singh, 1996. "International marketing of agro-food products by developing country firms: Some conceptual issues," Agribusiness, John Wiley & Sons, Ltd., vol. 12(1), pages 99-103.
    • Handle: RePEc:wly:agribz:v:12:y:1996:i:1:p:99-103
    DOI: 10.1002/(SICI)1520-6297(199601/02)12:1<99::AID-AGR9>3.0.CO;2-K
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Christian Fischer, 2004. "Managing international trade of food products: A survey of German and Australian companies," Agribusiness, John Wiley & Sons, Ltd., vol. 20(1), pages 61-80.
    2. Katarzyna Bentkowska, 2016. "Transaction cost in enterprises’ international expansion (Znaczenie kosztow transakcyjnych dla ekspansji zagranicznej przedsiebiorstw)," Research Reports, University of Warsaw, Faculty of Management, vol. 1(20), pages 24-35.
    3. Azar, Goudarz, 2011. "Food Culture Distance: An Antecedent to Export Marketing Strategy Adaptation - An Empirical Examination of Swedish and Finnish Food Processing Companies," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 14(3), pages 1-28, September.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:wly:agribz:v:12:y:1996:i:1:p:99-103. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Wiley Content Delivery (email available below). General contact details of provider: http://onlinelibrary.wiley.com/journal/10.1002/(ISSN)1520-6297 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.