IDEAS home Printed from https://ideas.repec.org/a/ags/gjagec/253153.html
   My bibliography  Save this article

Bequeme Preise im Quickservice-Bereich

Author

Listed:
  • Möser, Anke
  • Kriep, Laura

Abstract

Der Verzehr von Lebensmitteln außer Haus gewinnt aufgrund von demographischen und gesellschaftlichen Veränderungsprozessen an Bedeutung, detaillierte Informationen zur Preisgestaltung in diesem Bereich liegen bislang für Deutschland aber nicht vor. Zielsetzung des Beitrages ist es daher, auf Basis eines Querschnittsdatensatzes, der auf Preisbeobachtungen in Unternehmen beruht, Einblicke in die Preisgestaltung im Quickservice-Bereich zu liefern. Besonderes Augenmerk liegt dabei auf bequemen Preisen, welche nach KNOTEK (2011) durch die geringere Anzahl benötigter Geldeinheiten den Kaufprozess vereinfachen. Die empirische Analyse zeigt, dass bei verzehrsfertigen Lebensmitteln außer Haus glatte Preise, die auf einen vollen Eurobetrag enden, sowie runde Preisstellungen dominieren. Einzige Ausnahme stellen Selbstbedienungsrestaurants dar, die verstärkt gebrochene Preise nutzen und bei denen im Vergleich zu einer Imbissbude folglich mindestens eine Geldeinheit pro Transaktion mehr benötigt werden würde. Der Beitrag verdeutlicht, dass es bei der Preisgestaltung im Quickservice-Bereich und im Lebensmitteleinzelhandel Gemeinsamkeiten gibt, aber auch sektorspezifische Unterschiede bestehen. Due to changes in demographic and social circumstances, the importance of food-away-from-home consumption increases. However, detailed facts on pricing strategies in this sector are still missing in Germany. This paper aims to provide cross-sectional evidence of pricing strategies in the quick servicesector. The focus lies on convenient prices, which according to KNOTEK (2011) simplifies the purchase due to a lower number of necessary monetary units. Convenient prices that match round prices ending on monetary denominations prevail. The only exceptions are fast-food-restaurants, which offered often odd prices. Consequently, in these stores at least one monetary unit more than in takeaway shops would be necessary to pay for the products. The study shows that there are common principles in pricing strategies in the quick service sector and the retailing sector, but also differences.

Suggested Citation

  • Möser, Anke & Kriep, Laura, 2014. "Bequeme Preise im Quickservice-Bereich," German Journal of Agricultural Economics, Humboldt-Universitaet zu Berlin, Department for Agricultural Economics, vol. 63(02), pages 1-13, June.
    • Handle: RePEc:ags:gjagec:253153
    DOI: 10.22004/ag.econ.253153
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/253153/files/3_M_ser.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.253153?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Roland Herrmann & Anke Moeser, 2006. "Do psychological prices contribute to price rigidity? Evidence from German scanner data on food brands," Agribusiness, John Wiley & Sons, Ltd., vol. 22(1), pages 51-67.
    2. Hoffmann, Angela & Loy, Jens-Peter, 2010. "Sonderangebote und Preissynchronisation im deutschen Lebensmitteleinzelhandel," Journal of International Agricultural Trade and Development, Journal of International Agricultural Trade and Development, vol. 59(4).
    3. Hoffmann, A. & Loy, J.-P., 2010. "Sonderangebote und Preissynchronisation im deutschen Lebensmitteleinzelhandel," Proceedings “Schriften der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e.V.”, German Association of Agricultural Economists (GEWISOLA), vol. 45, March.
    4. Hoffmann, Angela & Loy, Jens-Peter, 2010. "Sonderangebote und Preissynchronisation im deutschen Lebensmitteleinzelhandel," German Journal of Agricultural Economics, Humboldt-Universitaet zu Berlin, Department for Agricultural Economics, vol. 59(04), pages 1-21, December.
    5. Stiving, Mark & Winer, Russell S, 1997. "An Empirical Analysis of Price Endings with Scanner Data," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 24(1), pages 57-67, June.
    6. Herrmann Roland & Moeser Anke & Weber Sascha Alexander, 2005. "Price Rigidity in the German Grocery-Retailing Sector: Scanner-Data Evidence on Magnitude and Causes," Journal of Agricultural & Food Industrial Organization, De Gruyter, vol. 3(1), pages 1-37, February.
    7. Schindler, Robert M & Kirby, Patrick N, 1997. "Patterns of Rightmost Digits Used in Advertised Prices: Implications for Nine-Ending Effects," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 24(2), pages 192-201, September.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Möser, Anke & Kriep, Laura, 2014. "Bequeme Preise im Quickservice-Bereich," Journal of International Agricultural Trade and Development, Journal of International Agricultural Trade and Development, vol. 63(2).
    2. Möser, A. & Herrmann, R., 2006. "Die Bedeutung psychologischer Preisschwellen in Preisstrategien des Lebensmitteleinzelhandels," Proceedings “Schriften der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e.V.”, German Association of Agricultural Economists (GEWISOLA), vol. 41, March.
    3. Sascha A. Weber & Sven M. Anders, 2007. "Price rigidity and market power in German retailing," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 28(7), pages 737-749.
    4. Moeser, Anke, 2011. "Coupon, Bogof, Linksave oder Rabatt? Akzeptanz neuer Verkaufsförderungsaktionen des Lebensmitteleinzelhandels," 51st Annual Conference, Halle, Germany, September 28-30, 2011 114499, German Association of Agricultural Economists (GEWISOLA).
    5. Möser, A., 2012. "Coupon, BOGOF, Linksave oder Rabatt? Akzeptanz neuer Verkaufsförderungsaktionen des Lebensmitteleinzelhandels," Proceedings “Schriften der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e.V.”, German Association of Agricultural Economists (GEWISOLA), vol. 47, March.
    6. Bielig Andreas, 2015. "Rebalancing the Market Power. Manufacturer and Retailer Brands in the German Food Retail Market," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, vol. 48(1), pages 21-44, December.
    7. Karen J. Schroeder & Angela Hoffmann & Jens‐Peter Loy, 2016. "The Distribution of Food Retail Prices and the Euro Changeover: Signpost Items Versus Occasional Goods," Agribusiness, John Wiley & Sons, Ltd., vol. 32(1), pages 93-112, January.
    8. Herrmann, Roland & Möser, Anke & Weber, Sascha A., 2009. "Grocery retailing in Germany: Situation, development and pricing strategies," Discussion Papers 41, Justus Liebig University Giessen, Center for international Development and Environmental Research (ZEU).
    9. Snir, Avichai & Levy, Daniel & Chen, Haipeng (Allan), 2017. "End of 9-endings, price recall, and price perceptions," Economics Letters, Elsevier, vol. 155(C), pages 157-163.
    10. Snir, Avichai & Levy, Daniel, 2021. "If You Think 9-Ending Prices Are Low, Think Again," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 6(1 (Forthc).
    11. Haipeng (Allan) Chen & Daniel Levy & Avichai Snir, 2017. "End of 9-Endings and Price Perceptions," Working Paper series 17-04, Rimini Centre for Economic Analysis.
    12. Herrmann, Roland & Moeser, Anke, 2005. "Psychological Prices and Price Rigidity in Grocery Retailing: Analysis of German Scanner Data," 2005 Annual meeting, July 24-27, Providence, RI 19471, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    13. Levy, Daniel & Snir, Avichai & Gotler, Alex & Chen, Haipeng (Allan), 2020. "Not all price endings are created equal: Price points and asymmetric price rigidity," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, issue forthcomi.
    14. Gaston-Breton, Charlotte, 2011. "Promotional benefits of 99-ending prices: the moderating role of intuitive and analytical decision style," DEE - Working Papers. Business Economics. WB wb113809, Universidad Carlos III de Madrid. Departamento de Economía de la Empresa.
    15. Das, Somnath & Zhang, Huai, 2003. "Rounding-up in reported EPS, behavioral thresholds, and earnings management," Journal of Accounting and Economics, Elsevier, vol. 35(1), pages 31-50, April.
    16. Herrmann Roland & Moeser Anke & Weber Sascha Alexander, 2005. "Price Rigidity in the German Grocery-Retailing Sector: Scanner-Data Evidence on Magnitude and Causes," Journal of Agricultural & Food Industrial Organization, De Gruyter, vol. 3(1), pages 1-37, February.
    17. Diego Aparicio & Duncan Simester, 2022. "Price Frictions and the Success of New Products," Marketing Science, INFORMS, vol. 41(6), pages 1057-1073, November.
    18. Mitra, Debanjan & Fay, Scott, 2010. "Managing Service Expectations in Online Markets: A Signaling Theory of E-tailer Pricing and Empirical Tests," Journal of Retailing, Elsevier, vol. 86(2), pages 184-199.
    19. Dogerlioglu-Demir, Kivilcim & Akpinar, Ezgi & Gurhan-Canli, Zeynep & Koçaş, Cenk, 2022. "Are 1-endings the new 9-endings? An alternative for generating price discount perceptions," Journal of Retailing and Consumer Services, Elsevier, vol. 66(C).
    20. Franz Sinabell & Ulrich Morawetz & Carsten Holst, 2014. "Auslandskomponente des Lebensmittelmarktes in Österreich," WIFO Studies, WIFO, number 50911, April.

    More about this item

    Keywords

    Demand and Price Analysis; Marketing;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:gjagec:253153. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/iahubde.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.