IDEAS home Printed from https://ideas.repec.org/a/ags/apstra/339812.html
   My bibliography  Save this article

Statistical And Multi-Criteria Decision Making Analysis For Consumer Attitude And Behavior: In Case Of Mongolian Organic Food Market

Author

Listed:
  • Erdenetsetseg, Erdenechimeg
  • Purevjal, Tserendavaa
  • Gompil, Battur
  • Odgerel, Batnyam
  • Tsogtsaikhan, Мunkhtulga
  • Jargalsaikhan, Munkhdelger

Abstract

Nowadays, consumers have a full knowledge on products and services, and their daily consumption of healthy and environmentally friendly products has been increasing. Therefore, businesses need to implement green marketing activities, so they need to be aware of environmental issues and consumer needs while maintaining financial sustainability and competitiveness (Belz, Karstens, 2002). Examples are the rapid growth of organic food products, as consumers are concerned with their health and environmental issues in their day-to-day purchasing decisions. Over 20 years ago, in 1999, the market for organic food products sales was $ 15.2 billion, while sales in 2017 increased to $ 97 billion, indicating that the world’s organic food market is growing rapidly. The organic food market is growing by $5 billion a year, and as of 2014, 172 countries have organic food farm land according to the “The World of Organic Agriculture”. Since the market for organic products is a new market for Mongolia, previous surveys are relatively small. Therefore, this is aimed at conducting a study on behavioral approaches of consumers of organic food products in Ulaanbaatar. We have run statistical and multi-criteria decision making analysis based on given data of consumers. We also apply Harker’s techniques for complete and incomplete evaluation matrices which are defined from consumers decision making. Numerical examples are presented.

Suggested Citation

  • Erdenetsetseg, Erdenechimeg & Purevjal, Tserendavaa & Gompil, Battur & Odgerel, Batnyam & Tsogtsaikhan, Мunkhtulga & Jargalsaikhan, Munkhdelger, 2020. "Statistical And Multi-Criteria Decision Making Analysis For Consumer Attitude And Behavior: In Case Of Mongolian Organic Food Market," APSTRACT: Applied Studies in Agribusiness and Commerce, AGRIMBA, vol. 14(3-4), December.
    • Handle: RePEc:ags:apstra:339812
    DOI: 10.22004/ag.econ.339812
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/339812/files/Erdenetsetseg.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.339812?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Durham, Catherine A., 2007. "The Impact of Environmental and Health Motivations on the Organic Share of Produce Purchases," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 36(2), pages 1-17, October.
    2. Jolly, Desmond A., 1991. "Differences Between Buyers and Nonbuyers of Organic Produce and Willingness to Pay Organic Price Premiums," Journal of Agribusiness, Agricultural Economics Association of Georgia, vol. 9(1), pages 1-15.
    3. Yoram Wind & Thomas L. Saaty, 1980. "Marketing Applications of the Analytic Hierarchy Process," Management Science, INFORMS, vol. 26(7), pages 641-658, July.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Reza Vaziri & Mehran Mohsenzadeh & Jafar Habibi, 2016. "TBDQ: A Pragmatic Task-Based Method to Data Quality Assessment and Improvement," PLOS ONE, Public Library of Science, vol. 11(5), pages 1-30, May.
    2. Eric Sucky, 2006. "Kontraktlogistik—Ein stochastisch dynamischer Planungsansatz zur Logistikdienstleisterauswahl," Metrika: International Journal for Theoretical and Applied Statistics, Springer, vol. 17(2), pages 131-153, June.
    3. Banai, Reza, 2010. "Evaluation of land use-transportation systems with the Analytic Network Process," The Journal of Transport and Land Use, Center for Transportation Studies, University of Minnesota, vol. 3(1), pages 85-112.
    4. Fatih Yiğit & Şakir Esnaf, 2021. "A new Fuzzy C-Means and AHP-based three-phased approach for multiple criteria ABC inventory classification," Journal of Intelligent Manufacturing, Springer, vol. 32(6), pages 1517-1528, August.
    5. Emmanuel Kazuva & Jiquan Zhang & Zhijun Tong & Alu Si & Li Na, 2018. "The DPSIR Model for Environmental Risk Assessment of Municipal Solid Waste in Dar es Salaam City, Tanzania," IJERPH, MDPI, vol. 15(8), pages 1-30, August.
    6. Rachele Corticelli & Margherita Pazzini & Cecilia Mazzoli & Claudio Lantieri & Annarita Ferrante & Valeria Vignali, 2022. "Urban Regeneration and Soft Mobility: The Case Study of the Rimini Canal Port in Italy," Sustainability, MDPI, vol. 14(21), pages 1-27, November.
    7. Lin, Sheng-Hau & Zhao, Xiaofeng & Wu, Jiuxing & Liang, Fachao & Li, Jia-Hsuan & Lai, Ren-Ji & Hsieh, Jing-Chzi & Tzeng, Gwo-Hshiung, 2021. "An evaluation framework for developing green infrastructure by using a new hybrid multiple attribute decision-making model for promoting environmental sustainability," Socio-Economic Planning Sciences, Elsevier, vol. 75(C).
    8. Guilan Kong & Lili Jiang & Xiaofeng Yin & Tianbing Wang & Dong-Ling Xu & Jian-Bo Yang & Yonghua Hu, 2018. "Combining principal component analysis and the evidential reasoning approach for healthcare quality assessment," Annals of Operations Research, Springer, vol. 271(2), pages 679-699, December.
    9. Hu, Mingming & Ren, Peiyu & Lan, Jibin & Wang, Jun & Zheng, Weimin, 2014. "Note on “Some models for deriving the priority weights from interval fuzzy preference relations”," European Journal of Operational Research, Elsevier, vol. 237(2), pages 771-773.
    10. Pishchulov, Grigory & Trautrims, Alexander & Chesney, Thomas & Gold, Stefan & Schwab, Leila, 2019. "The Voting Analytic Hierarchy Process revisited: A revised method with application to sustainable supplier selection," International Journal of Production Economics, Elsevier, vol. 211(C), pages 166-179.
    11. Ngan, Sue Lin & How, Bing Shen & Teng, Sin Yong & Leong, Wei Dong & Loy, Adrian Chun Minh & Yatim, Puan & Promentilla, Michael Angelo B. & Lam, Hon Loong, 2020. "A hybrid approach to prioritize risk mitigation strategies for biomass polygeneration systems," Renewable and Sustainable Energy Reviews, Elsevier, vol. 121(C).
    12. Paul, Swarup & Sarkar, Bijan & Bose, P.K., 2015. "Eclectic decision for the selection of tree borne oil (TBO) as alternative fuel for internal combustion engine," Renewable and Sustainable Energy Reviews, Elsevier, vol. 48(C), pages 256-263.
    13. Seung-Jin Han & Won-Jae Lee & So-Hee Kim & Sang-Hoon Yoon & Hyunwoong Pyun, 2022. "Assessing Expected Long-term Benefits for the Olympic Games: Delphi-AHP Approach from Korean Olympic Experts," SAGE Open, , vol. 12(4), pages 21582440221, December.
    14. Eklund, Patrik & Rusinowska, Agnieszka & De Swart, Harrie, 2007. "Consensus reaching in committees," European Journal of Operational Research, Elsevier, vol. 178(1), pages 185-193, April.
    15. Denys Yemshanov & Frank H. Koch & Yakov Ben‐Haim & Marla Downing & Frank Sapio & Marty Siltanen, 2013. "A New Multicriteria Risk Mapping Approach Based on a Multiattribute Frontier Concept," Risk Analysis, John Wiley & Sons, vol. 33(9), pages 1694-1709, September.
    16. Ya-Ching Yeh & Chia-Chun Hsiao, 2012. "An Evaluation of Core Competence on Knowledge Management for Elementary Schools’ Teachers: A Case Study of Remote Rural Area in Taiwan," Journal of Education and Vocational Research, AMH International, vol. 3(9), pages 303-312.
    17. Renaud, J. & Thibault, J. & Lanouette, R. & Kiss, L.N. & Zaras, K. & Fonteix, C., 2007. "Comparison of two multicriteria decision aid methods: Net Flow and Rough Set Methods in a high yield pulping process," European Journal of Operational Research, Elsevier, vol. 177(3), pages 1418-1432, March.
    18. Raimonda BublienÄ— & Irina Vinogradova & Manuela TvaronaviÄ ienÄ— & Salvatore Monni, 2019. "Legal form determination for the development of clusters' activities," Insights into Regional Development, VsI Entrepreneurship and Sustainability Center, vol. 1(3), pages 244-258, September.
    19. Ricardo Ribeiro Nascimento & Eduardo Antonio Gomes Marques & Gustavo Ferreira Simões, 2023. "Application of the AHP method for prioritizing actions to reduce risk associated with gravitational mass movements in areas along the margins of watercourses of the city of Rio Branco, Brazil," Natural Hazards: Journal of the International Society for the Prevention and Mitigation of Natural Hazards, Springer;International Society for the Prevention and Mitigation of Natural Hazards, vol. 116(2), pages 1591-1613, March.
    20. Cinelli, Marco & Kadziński, Miłosz & Gonzalez, Michael & Słowiński, Roman, 2020. "How to support the application of multiple criteria decision analysis? Let us start with a comprehensive taxonomy," Omega, Elsevier, vol. 96(C).

    More about this item

    Keywords

    Consumer/Household Economics;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:apstra:339812. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: http://www.apstract.net/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.