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Exploring the Consumers Willingness of Using E-Commerce to Purchase Geographical Indication Based Crops, a Case Study of Udupi Jasmine

Author

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  • Darryl Jeethesh D’souza
  • Harisha G. Joshi

Abstract

Udupi jasmine cultivation has proven to be a successful viable community-based enterprise (CBE) in coastal Karnataka of India. Jasmine cultivation plays a major role in the socio-economic status of this CBE. This study focuses on exploring the consumers willingness of using e-commerce to buy Udupi jasmine. An e-commerce test web application was built and was demonstrated to consumers. Demographic details, jasmine buying purpose and frequency, online shopping details and willingness of consumers to buy jasmine online was captured. Study showed positive correlation between consumers willingness of using e-commerce to buy jasmine and recommending the e-commerce web application to others. The study validates the e-commerce framework using which the web application was built to market Udupi jasmine which has a Geographical Indication (GI) tag. Hence the study provides new approaches in marketing crops that are specific to a geographical location and presents new direction in the sector of GI based crops.

Suggested Citation

  • Darryl Jeethesh D’souza & Harisha G. Joshi, 2020. "Exploring the Consumers Willingness of Using E-Commerce to Purchase Geographical Indication Based Crops, a Case Study of Udupi Jasmine," AGRIS on-line Papers in Economics and Informatics, Czech University of Life Sciences Prague, Faculty of Economics and Management, vol. 12(2), June.
    • Handle: RePEc:ags:aolpei:303945
    DOI: 10.22004/ag.econ.303945
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    References listed on IDEAS

    as
    1. Leroux, Nicole & Wortman, Max S., Jr. & Mathias, Eric D., 2001. "Dominant Factors Impacting The Development Of Business-To-Business (B2b) E-Commerce In Agriculture," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 4(2), pages 1-14.
    2. Keming Yang & Ahmad Banamah, 2014. "Quota Sampling as an Alternative to Probability Sampling? An Experimental Study," Sociological Research Online, , vol. 19(1), pages 56-66, February.
    3. D´souza, D. J. & Joshi, H. G., 2019. "E-Commerce Framework for Strategic Marketing of Udupi Jasmine," AGRIS on-line Papers in Economics and Informatics, Czech University of Life Sciences Prague, Faculty of Economics and Management, vol. 11(1), March.
    Full references (including those not matched with items on IDEAS)

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