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E-Commerce Framework for Strategic Marketing of Udupi Jasmine

Author

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  • D´souza, D. J.
  • Joshi, H. G.

Abstract

Udupi jasmine cultivation plays an important role towards economic and social growth for the jasmine growing community-based enterprise of coastal Karnataka, India. It helps in promoting rural livelihoods, food security and poverty reduction. Due to the significant socio-economic impact of jasmine cultivation, the promotion and marketing of jasmine is inevitable for the sustenance of this community-based enterprise This study aims in developing an e-commerce framework for strategic marketing and promotion of Udupi jasmine. Study found that the benefits of e-business was nowhere applied in the existing system. As Udupi jasmine is a unique crop with a geographical indication tag (GI), regular agricultural framework cannot not be directly used. The research intents to persuade utilization of customized e-commerce framework for jasmine considering the existing crude system. This will reinforce the socio-economic growth of this communitybased enterprise as there will be a well-organized circulation of agricultural products on a larger scale.

Suggested Citation

  • D´souza, D. J. & Joshi, H. G., 2019. "E-Commerce Framework for Strategic Marketing of Udupi Jasmine," AGRIS on-line Papers in Economics and Informatics, Czech University of Life Sciences Prague, Faculty of Economics and Management, vol. 11(1), March.
    • Handle: RePEc:ags:aolpei:294141
    DOI: 10.22004/ag.econ.294141
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    Cited by:

    1. Darryl Jeethesh D’souza & Harisha G. Joshi, 2020. "Exploring the Consumers Willingness of Using E-Commerce to Purchase Geographical Indication Based Crops, a Case Study of Udupi Jasmine," AGRIS on-line Papers in Economics and Informatics, Czech University of Life Sciences Prague, Faculty of Economics and Management, vol. 12(2), June.
    2. Áron Török & Lili Jantyik & Zalán Márk Maró & Hazel V. J. Moir, 2020. "Understanding the Real-World Impact of Geographical Indications: A Critical Review of the Empirical Economic Literature," Sustainability, MDPI, vol. 12(22), pages 1-24, November.

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    Keywords

    Marketing;

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