IDEAS home Printed from https://ideas.repec.org/a/ags/aergaa/317774.html
   My bibliography  Save this article

Business model canvas analysis on Greek farms implementing Precision Agriculture

Author

Listed:
  • Maria Partalidou
  • Aikaterini Paltaki
  • Dimitra Lazaridou
  • Marco Vieri
  • Stefania Lombardo
  • Anastasios Michailidis

Abstract

The main aim of this paper is narrowing the innovation divide on entrepreneurship and the effective application of sustainable Precision Agriculture (PA). For this purpose, the Business Model Canvas (BMC) analysis was carried out for farms belonging to different crop sectors in Greece. The goal is to present how the use of BMC methodology analyses the entrepreneurial formula of farms that have successfully implemented PA technologies. Furthermore, it can be a new tool towards “Agriculture 4.0” to support companies that could invest in PA in order to grow economically and, at the same time, decrease the environmental impact. To succeed this, 5 BMC analyses were performed and SWOT analysis to investigate barriers, drivers, benefits, and impact, according to the entrepreneur’s perception, towards the implementation of PA technologies. Finally, there was evaluation research of the BMC experience from both the interviewed farmers’ and interviewers’ point of view. The results of this analysis showed that the samples of the five cases have a common attitude regarding PA. On the one hand, the barriers highlighted where the lack of knowledge, lack of support systems and high investment costs. On the other hand, the benefits where higher quality productivity and profitability and lower environmental and control costs. As for the drivers and the expected impact, all farmers agreed on the development of a more environmentally friendly sustainable agriculture with reduced costs. Finally, this paper clarifies how the “human factor” is the element key to motivate farmers to adopt PA practices.

Suggested Citation

  • Maria Partalidou & Aikaterini Paltaki & Dimitra Lazaridou & Marco Vieri & Stefania Lombardo & Anastasios Michailidis, 2018. "Business model canvas analysis on Greek farms implementing Precision Agriculture," Agricultural Economics Review, Greek Association of Agricultural Economists, vol. 19(2), January.
    • Handle: RePEc:ags:aergaa:317774
    DOI: 10.22004/ag.econ.317774
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/317774/files/19_2_3.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.317774?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Mateusz Lewandowski, 2016. "Designing the Business Models for Circular Economy—Towards the Conceptual Framework," Sustainability, MDPI, vol. 8(1), pages 1-28, January.
    2. Lavoie, Joao Ricardo & Daim, Tugrul, 2020. "Towards the assessment of technology transfer capabilities: An action research-enhanced HDM model," Technology in Society, Elsevier, vol. 60(C).
    3. Silvia Scaramuzzi & Giovanni Belletti & Paola Biagioni, 2020. "Integrated Supply Chain Projects and multifunctional local development: the creation of a Perfume Valley in Tuscany," Agricultural and Food Economics, Springer;Italian Society of Agricultural Economics (SIDEA), vol. 8(1), pages 1-16, December.
    4. Tim Benijts, 2014. "A Business Sustainability Model for Government Corporations. A Belgian Case Study," Business Strategy and the Environment, Wiley Blackwell, vol. 23(3), pages 204-216, March.
    5. Biancamaria Torquati & Costanza Tancini & Chiara Paffarini & Roberta Illuminati, 2015. "Empirical survey on business models of kindergarten farms," Agricultural and Food Economics, Springer;Italian Society of Agricultural Economics (SIDEA), vol. 3(1), pages 1-13, December.
    6. Anatoli Marantidou & Anastasios Michailidis & Afroditi Papadaki-Klavdianou, 2011. "Information and Communication technologies as agricultural extension tools," Scientific Bulletin - Economic Sciences, University of Pitesti, vol. 10(1), pages 114-125.
    7. Zanjirchi, Seyed Mahmoud & Shojaei, Sara & Naser Sadrabadi, Alireza & Jalilian, Negar, 2020. "Promotion of solar energies usage in Iran: A scenario-based road map," Renewable Energy, Elsevier, vol. 150(C), pages 278-292.
    8. Henry Chesbrough & Richard S. Rosenbloom, 2002. "The role of the business model in capturing value from innovation: evidence from Xerox Corporation's technology spin-off companies," Industrial and Corporate Change, Oxford University Press and the Associazione ICC, vol. 11(3), pages 529-555, June.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Wiśniewska-Paluszak, J. & Paluszak, G. & Fiore, M. & Coticchio, A. & Galati, A. & Lira, J., 2023. "Urban agriculture business models and value propositions: Mixed methods approach based on evidence from Polish and Italian case studies," Land Use Policy, Elsevier, vol. 127(C).

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Stephanie Lang & Giulia Minnucci & Matthias Mueller & Michael P. Schlaile, 2023. "The Role of Consumers in Business Model Innovations for a Sustainable Circular Bioeconomy," Sustainability, MDPI, vol. 15(12), pages 1-19, June.
    2. Wiebke Reim & Vinit Parida & David R. Sjödin, 2019. "Circular Business Models for the Bio-Economy: A Review and New Directions for Future Research," Sustainability, MDPI, vol. 11(9), pages 1-14, May.
    3. Maria Rosa De Giacomo & Raimund Bleischwitz, 2020. "Business models for environmental sustainability: Contemporary shortcomings and some perspectives," Business Strategy and the Environment, Wiley Blackwell, vol. 29(8), pages 3352-3369, December.
    4. Long, Thomas B. & Blok, Vincent & Poldner, Kim, 2016. "Business models for maximising the diffusion of technological innovations for climate-smart agriculture," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 20(1), September.
    5. Nancy Bocken & Lars Strupeit & Katherine Whalen & Julia Nußholz, 2019. "A Review and Evaluation of Circular Business Model Innovation Tools," Sustainability, MDPI, vol. 11(8), pages 1-25, April.
    6. Luigi Fusco Girard & Marilena Vecco, 2021. "The “Intrinsic Value” of Cultural Heritage as Driver for Circular Human-Centered Adaptive Reuse," Sustainability, MDPI, vol. 13(6), pages 1-28, March.
    7. Muluken Elias Adamseged & Philipp Grundmann, 2020. "Understanding Business Environments and Success Factors for Emerging Bioeconomy Enterprises through a Comprehensive Analytical Framework," Sustainability, MDPI, vol. 12(21), pages 1-18, October.
    8. Md Tasbirul Islam & Usha Iyer-Raniga, 2023. "Circular Business Model Value Dimension Canvas: Tool Redesign for Innovation and Validation through an Australian Case Study," Sustainability, MDPI, vol. 15(15), pages 1-47, July.
    9. Roberta De Angelis, 2022. "Circular economy business models as resilient complex adaptive systems," Business Strategy and the Environment, Wiley Blackwell, vol. 31(5), pages 2245-2255, July.
    10. Arash Najmaei & Zahra Sadeghinejad, 2023. "Green and sustainable business models: historical roots, growth trajectory, conceptual architecture and an agenda for future research—A bibliometric review of green and sustainable business models," Scientometrics, Springer;Akadémiai Kiadó, vol. 128(2), pages 957-999, February.
    11. Caterina Contini & Giuseppe Marotta & Biancamaria Torquati, 2020. "Multi-actor approaches to implement cooperative strategies and value chains based on sustainability," Agricultural and Food Economics, Springer;Italian Society of Agricultural Economics (SIDEA), vol. 8(1), pages 1-4, December.
    12. Rigo, Paula D. & Siluk, Julio Cezar M. & Lacerda, Daniel P. & Spellmeier, Júlia P., 2022. "Competitive business model of photovoltaic solar energy installers in Brazil," Renewable Energy, Elsevier, vol. 181(C), pages 39-50.
    13. Marius Mihai Micu & Eduard Alexandru Dumitru & Catalin Razvan Vintu & Valentina Constanta Tudor & Gina Fintineru, 2022. "Models Underlying the Success Development of Family Farms in Romania," Sustainability, MDPI, vol. 14(4), pages 1-17, February.
    14. Florian Hofmann & Dodo zu Knyphausen‐Aufseß, 2022. "Circular business model experimentation capabilities—A case study approach," Business Strategy and the Environment, Wiley Blackwell, vol. 31(5), pages 2469-2488, July.
    15. Pina Puntillo, 2023. "Circular economy business models: Towards achieving sustainable development goals in the waste management sector—Empirical evidence and theoretical implications," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 30(2), pages 941-954, March.
    16. Mingfeng Tang & Grace Sheila Walsh & Cuiwen Li & Angathevar Baskaran, 2021. "Exploring technology business incubators and their business incubation models: case studies from China," The Journal of Technology Transfer, Springer, vol. 46(1), pages 90-116, February.
    17. Daniela Andreini & Cristina Bettinelli & Nicolai J. Foss & Marco Mismetti, 2022. "Business model innovation: a review of the process-based literature," Journal of Management & Governance, Springer;Accademia Italiana di Economia Aziendale (AIDEA), vol. 26(4), pages 1089-1121, December.
    18. Mechthild Donner & Anne Verniquet & Jan Broeze & Katrin Kayser & Hugo de Vries, 2021. "Critical success and risk factors for circular business models valorising agricultural waste and by-products," Post-Print hal-03004851, HAL.
    19. Angelo Corallo & Fabrizio Errico & Maria Elena Latino & Marta Menegoli, 2019. "Dynamic Business Models: a Proposed Framework to Overcome the Death Valley," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 10(3), pages 1248-1271, September.
    20. Carmen Lenuta Trica & Cristian Silviu Banacu & Mihail Busu, 2019. "Environmental Factors and Sustainability of the Circular Economy Model at the European Union Level," Sustainability, MDPI, vol. 11(4), pages 1-16, February.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:aergaa:317774. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/etagrea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.