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One little Lebanese cucumber is not going to break the bank: Price in the choice of fresh fruits and vegetables

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  • Owen, Kate M.
  • Griffith, Garry R.
  • Wright, Vic

Abstract

This paper reports on empirical research into individual consumer behaviour in the context of fresh fruit and vegetable purchases. The discussion draws on research results from two studies conducted around the actual shopping process. The findings suggest that consumers’ price response behaviour may not be consistent with that predicted by economic theory and that this could be significant at the aggregate level. The existence of ‘acceptable price ranges’ points to the presence of price thresholds within which consumers are relatively insensitive to price movements. Also of relevance is that the primary influence of the budget constraint may be at a broader level rather than at the level of choosing particular products.

Suggested Citation

  • Owen, Kate M. & Griffith, Garry R. & Wright, Vic, 2002. "One little Lebanese cucumber is not going to break the bank: Price in the choice of fresh fruits and vegetables," Australian Journal of Agricultural and Resource Economics, Australian Agricultural and Resource Economics Society, vol. 46(2), pages 1-23.
    • Handle: RePEc:ags:aareaj:119147
    DOI: 10.22004/ag.econ.119147
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    References listed on IDEAS

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    Cited by:

    1. Baselice, Antonio & Colantuoni, Francesca & Lass, Daniel A. & Nardone, Gianluca & Stasi, Antonio, 2014. "EU Consumers’ Perceptions of Fresh-cut Fruit and Vegetables Attributes: a Choice Experiment Model," 2014 Annual Meeting, July 27-29, 2014, Minneapolis, Minnesota 170527, Agricultural and Applied Economics Association.

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