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Orderly Marketing for Lemons: Who Benefits?

Author

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  • Hoy F. Carman
  • Daniel H. Pick

Abstract

The orderly marketing goal of federal marketing orders may deal with price stability or uniform flow of product to market, a choice which can have important economic implications. This study examines the impact of four fresh lemon marketing strategies on returns at the producer, FOB, and retail levels, together with marketing margins and consumer surplus. Producers, as a group, and consumers should favor a constant price strategy. Some individual producers and middlemen, however, enjoyed higher returns with constant weekly sales. Explanations of the shift in lemon sales patterns which occurred during the 1970s is examined in light of these results.

Suggested Citation

  • Hoy F. Carman & Daniel H. Pick, 1990. "Orderly Marketing for Lemons: Who Benefits?," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 72(2), pages 346-357.
    • Handle: RePEc:oup:ajagec:v:72:y:1990:i:2:p:346-357.
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    File URL: http://hdl.handle.net/10.2307/1242338
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    Citations

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    Cited by:

    1. Craig Gallet, 2002. "Competition in the US lemon market," Applied Economics Letters, Taylor & Francis Journals, vol. 9(3), pages 147-149.
    2. Epperson, James E. & Huang, Wan-Tran, 1994. "The Potential For Supply Management Of Southeastern Sweet Onions," Journal of Food Distribution Research, Food Distribution Research Society, vol. 25(2), pages 1-7, September.
    3. Owen, Kate M. & Griffith, Garry R. & Wright, Vic, 2002. "One little Lebanese cucumber is not going to break the bank: Price in the choice of fresh fruits and vegetables," Australian Journal of Agricultural and Resource Economics, Australian Agricultural and Resource Economics Society, vol. 46(2), pages 1-23.
    4. Nicholas J. Powers, 1994. "Orderly marketing for oranges: Public interest versus private interest," Agribusiness, John Wiley & Sons, Ltd., vol. 10(1), pages 61-82.

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