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Promoting Sustainable Products in Dry Consumer Packaged Goods: What Should a Grocer Do?

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  • Boland, Michael A.
  • Zhang, Xiaowei

Abstract

The objective of the decision case study is to make a recommendation on whether to introduce a new product into the planogram of an independent retail grocery chain that does not have a formal sustainability strategy. The decision maker is the chief operating officer of the retail grocery chain. The product is a fair trade-certified coffee produced by Equal Exchange, a worker cooperative. Information is presented about the retail grocery chain, an overview of fair trade, a description of Equal Exchange, and background reading on the coffee supply chain.

Suggested Citation

  • Boland, Michael A. & Zhang, Xiaowei, 2024. "Promoting Sustainable Products in Dry Consumer Packaged Goods: What Should a Grocer Do?," Applied Economics Teaching Resources (AETR), Agricultural and Applied Economics Association, vol. 6(2), July.
    • Handle: RePEc:ags:aaeatr:344181
    DOI: 10.22004/ag.econ.344181
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    References listed on IDEAS

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    1. Raluca Dragusanu & Daniele Giovannucci & Nathan Nunn, 2014. "The Economics of Fair Trade," Journal of Economic Perspectives, American Economic Association, vol. 28(3), pages 217-236, Summer.
    2. Fabio R. Chaddad & Michael Boland, 2009. "Strategy-Structure Alignment in the World Coffee Industry: The Case of Cooxupé," Review of Agricultural Economics, Agricultural and Applied Economics Association, vol. 31(3), pages 653-665, September.
    3. Richard Volpe & Michael A. Boland, 2022. "The Economic Impacts of Walmart Supercenters," Annual Review of Resource Economics, Annual Reviews, vol. 14(1), pages 43-62, October.
    4. John Wilkinson, 2007. "Fair Trade: Dynamic and Dilemmas of a Market Oriented Global Social Movement," Journal of Consumer Policy, Springer, vol. 30(3), pages 219-239, September.
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