Marketing Campaign for Sports Clubs. Case study: Archery Club Saga
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References listed on IDEAS
- Hans Westerbeek & Aaron Smith, 2003. "Sport Trek: Future Sport Business in the Global Marketplace," Palgrave Macmillan Books, in: Sport Business in the Global Marketplace, chapter 0, pages 197-228, Palgrave Macmillan.
- Georgia Teare & Marijke Taks, 2021. "Exploring the Impact of the COVID-19 Pandemic on Youth Sport and Physical Activity Participation Trends," Sustainability, MDPI, vol. 13(4), pages 1-15, February.
- Hans Westerbeek & Aaron Smith, 2003. "Sport Business in the Global Marketplace," Palgrave Macmillan Books, Palgrave Macmillan, number 978-0-230-59889-8, December.
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Keywords
Sports clubs; Sports marketing; Marketing research; Promotional campaign.;All these keywords.
JEL classification:
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
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