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Market Research About the Attitude Towards Romanian Cinema

Author

Listed:
  • Lazarescu-Thois Laura

    (University of Theatre and Film “I. L. Caragiale†, Bucharest, Romania)

Abstract

Romanian cinema has gained a lot of popularity abroad in the past decades. But inside the country, Romanian movies don’t have a spectacular box office. This paper aims to discover the attitude towards Romanian film and related aspects among moviegoers, with the aid of a market research. The results are meant to improve the attitude of spectators, but also the aspects considered important, while also paying attention to an adequate promotion of the films to increase the number of viewers.

Suggested Citation

  • Lazarescu-Thois Laura, 2018. "Market Research About the Attitude Towards Romanian Cinema," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 95-105, July.
    • Handle: RePEc:aes:icmbdj:v:1:y:2018:i:1:p:95-105
    as

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    References listed on IDEAS

    as
    1. Tsang, Eric W. K., 2014. "Old and New," Management and Organization Review, Cambridge University Press, vol. 10(03), pages 390-390, November.
    2. Berend Wierenga, 2006. "—Motion Pictures: Consumers, Channels, and Intuition," Marketing Science, INFORMS, vol. 25(6), pages 674-677, 11-12.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Romanian cinema; attitude research; Romanian films; Romanian New Wave; market research.;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

    Statistics

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