IDEAS home Printed from https://ideas.repec.org/a/bla/gender/v27y2020i6p1127-1144.html
   My bibliography  Save this article

Social media and hyper‐masculine work cultures

Author

Listed:
  • Anna Maaranen
  • Janne Tienari

Abstract

In this article, we aim to contribute to research on social media as an arena for gender relations and inequality by elucidating how social media and hyper‐masculine work cultures are interconnected. We focus empirically on the fiery social media commentary #MeToo sparked on Wall Street in New York. While the possibility of this movement backfiring has received relatively little research attention, we argue that online reactions illustrate the unpredictable nature of social media movements and their reception in organizations. Our analysis shows how they work to naturalize gender differences and polarize opinions, often with highly suspect humour. Focusing on interconnections of hyper‐masculine work cultures, on the one hand, and popular misogyny gaining ground online, on the other, offers ways to critically explore the constitutive role of social media as a medium in shaping contemporary workplaces and society. More research on social relations and technology is needed in organizations that are less obviously hyper‐masculine but deeply gendered nevertheless.

Suggested Citation

  • Anna Maaranen & Janne Tienari, 2020. "Social media and hyper‐masculine work cultures," Gender, Work and Organization, Wiley Blackwell, vol. 27(6), pages 1127-1144, November.
    • Handle: RePEc:bla:gender:v:27:y:2020:i:6:p:1127-1144
    DOI: 10.1111/gwao.12450
    as

    Download full text from publisher

    File URL: https://doi.org/10.1111/gwao.12450
    Download Restriction: no
    File URL: https://libkey.io/10.1111/gwao.12450?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Aida Alvinius & Arita Holmberg, 2019. "Silence‐breaking butterfly effect: Resistance towards the military within #MeToo," Gender, Work and Organization, Wiley Blackwell, vol. 26(9), pages 1255-1270, September.
    2. Guobin Yang, 2016. "Narrative Agency in Hashtag Activism: The Case of #BlackLivesMatter," Media and Communication, Cogitatio Press, vol. 4(4), pages 13-17.
    3. Zaloom, Caitlin, 2006. "Out of the Pits," University of Chicago Press Economics Books, University of Chicago Press, number 9780226978130, Febrero.
    4. Gherardi, Silvia & Poggio, Barbara, 2001. "Creating and recreating gender order in organizations," Journal of World Business, Elsevier, vol. 36(3), pages 245-259, October.
    5. Jill Rubery, 2019. "The founding of the Gender, Work and Organization journal: Reflections 25 years on," Gender, Work and Organization, Wiley Blackwell, vol. 26(1), pages 9-17, January.
    6. Tsang, Eric W. K., 2014. "Old and New," Management and Organization Review, Cambridge University Press, vol. 10(03), pages 390-390, November.
    7. Raewyn Connell, 2019. "New maps of struggle for gender justice: Rethinking feminist research on organizations and work," Gender, Work and Organization, Wiley Blackwell, vol. 26(1), pages 54-63, January.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Anna‐Liisa Kaasila‐Pakanen, 2021. "Close encounters: Creating embodied spaces of resistance to marginalization and disempowering representation of difference in organization," Gender, Work and Organization, Wiley Blackwell, vol. 28(5), pages 1805-1822, September.
    2. Ali Shalizar Jalali, 2018. "Male Fertility as a Bull’s Eye for Mastocytosis," Global Journal of Reproductive Medicine, Juniper Publishers Inc., vol. 3(3), pages 58-60, February.
    3. Rujirutana Mandhachitara & Randall Shannon, 2016. "The Formation and Sustainability of same Product Retail Store Clusters in A Modern Mega City," Tijdschrift voor Economische en Sociale Geografie, Royal Dutch Geographical Society KNAG, vol. 107(5), pages 567-581, December.
    4. Rachel Margolis & Laura Wright, 2017. "Older Adults With Three Generations of Kin: Prevalence, Correlates, and Transfers," The Journals of Gerontology: Series B, The Gerontological Society of America, vol. 72(6), pages 1067-1072.
    5. Joan Calzada & Begoña García-Mariñoso & Jordi Ribé & Rafael Rubio & David Suárez, 2018. "Fiber deployment in Spain," Journal of Regulatory Economics, Springer, vol. 53(3), pages 256-274, June.
    6. Guido Busca, 2021. "Production of Gasolines and Monocyclic Aromatic Hydrocarbons: From Fossil Raw Materials to Green Processes," Energies, MDPI, vol. 14(13), pages 1-32, July.
    7. Hui Yan & Guixiang Liu, 2021. "Fire’s Effects on Grassland Restoration and Biodiversity Conservation," Sustainability, MDPI, vol. 13(21), pages 1-15, October.
    8. Jose Pina-Sánchez & John Paul Gosling, 2020. "Tackling selection bias in sentencing data analysis: a new approach based on a scale of severity," Quality & Quantity: International Journal of Methodology, Springer, vol. 54(3), pages 1047-1073, June.
    9. Martin Bugeja & Stephanie Fohn & Zoltan Matolcsy & Neil Fargher, 2016. "Determinants of the levels and changes in non-executive director compensation," Accounting and Finance, Accounting and Finance Association of Australia and New Zealand, vol. 56(3), pages 627-667, September.
    10. Roscoe, Philip & Howorth, Carole, 2009. "Identification through technical analysis: A study of charting and UK non-professional investors," Accounting, Organizations and Society, Elsevier, vol. 34(2), pages 206-221, February.
    11. Michal Plaček & Martin Schmidt & František Ochrana & Michal Půček, 2017. "Do the Selected Characteristics of Public Tenders Affect the Likelihood of Filing Petitions with the Regulators of Public Tenders?," Prague Economic Papers, Prague University of Economics and Business, vol. 2017(3), pages 317-329.
    12. Ezeokonkwo Mercy A. & Onwosi Ekene L. & Odimegwu Damian C. & Okafor Sunday N. & Eze Cosmas C. & Amaechi Dominic C. & Attah Solomon I. & Okpareke Obinna C., 2021. "Novel Butan-2-ylidene Benzohydrazides; Synthesis, Antimicrobial Evaluation and Molecular Docking Study," International Journal of Sciences, Office ijSciences, vol. 10(02), pages 13-21, February.
    13. Colin Jerolmack & Alexandra K. Murphy, 2019. "The Ethical Dilemmas and Social Scientific Trade-offs of Masking in Ethnography," Sociological Methods & Research, , vol. 48(4), pages 801-827, November.
    14. Anna Shaleva, 2015. "Uncovering the impact of intergenerational income mobility on interpersonal trust," IZA Journal of Labor & Development, Springer;Forschungsinstitut zur Zukunft der Arbeit GmbH (IZA), vol. 4(1), pages 1-17, December.
    15. Yael Barel-Ben David & Erez S Garty & Ayelet Baram-Tsabari, 2020. "Can scientists fill the science journalism void? Online public engagement with science stories authored by scientists," PLOS ONE, Public Library of Science, vol. 15(1), pages 1-15, January.
    16. Irit Keynan, 2016. "Is neoliberalism consistent with individual liberty? Friedman, Hayek and Rand on education employment and equality," International Journal of Teaching and Education, International Institute of Social and Economic Sciences, vol. 4(4), pages 30-47, December.
    17. Giovanni Litt & Mattia Bertin & Vittore Negretto & Francesco Musco, 2022. "Reinterpreting Spatial Planning Cultures to Define Local Adaptation Cultures: A Methodology from the Central Veneto Region Case," Sustainability, MDPI, vol. 14(12), pages 1-31, June.
    18. Nikolov, Plamen & Adelman, Alan, 2019. "Do private household transfers to the elderly respond to public pension benefits? Evidence from rural China," The Journal of the Economics of Ageing, Elsevier, vol. 14(C).
    19. Dana Benešová & Viera Kubičková & Miroslava Prváková, 2020. "Open innovation model in the knowledge intensive business services in the Slovak Republic," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 8(2), pages 1340-1358, December.
    20. Valentina Vučković & Ružica Šimić Banović & Martina Basarac Sertić, 2021. "Governance Trends among New EU Member States: Is There Institutional Convergence?," Sustainability, MDPI, vol. 13(24), pages 1-15, December.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bla:gender:v:27:y:2020:i:6:p:1127-1144. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Wiley Content Delivery (email available below). General contact details of provider: http://www.blackwellpublishing.com/journal.asp?ref=0968-6673 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.