IDEAS home Printed from https://ideas.repec.org/a/aes/amfeco/vs10y2016i18p847.html
   My bibliography  Save this article

Perceptions of the Slow Food Cultural Trend among the Youth

Author

Listed:
  • Lelia Voinea

    (Bucharest University of Economic Studies,)

  • Anca Atanase

    (Bucharest University of Economic Studies,)

  • Ion Schileru

    (Bucharest University of Economic Studies,)

Abstract

As they become increasingly aware of the importance of healthy eating and of the serious food imbalance caused by the overconsumption of industrial, ultra-processed and superorganoleptic food, consumers are now beginning to turn their attention to food choices guaranteeing both individual health and also of the environment . Thus, in recent years we are witnessing the rise of a cultural trend ? Slow Food. Slow Food has become an international movement that advocates for satisfying culinary pleasure, protects biological and cultural diversity, spread taste education, links green producers to consumers and believes that gastronomy intersects with politics, agriculture and ecology. Slow Food proposes a holistic approach to food problem, where the economic, sociocultural and environmental aspects are interlinked, being pursued as part of an overall strategy. In order to highlight the manner in which the principles of this cultural trend are perceived by the representatives of the new generation of consumers in Romania, exploratory research marketing was conducted among the students in the second year of the master’s program Quality Management, Expertise and Consumer Protection, from the Faculty of Business and Tourism from the Buchares t University of Economic Studies . The results of this research have shown an insufficient knowledge of Slow Food phenomenon and, especially, the Slow Food network activity in Romania. To show that the Slow Food type of food is a healthier option towards which the future consumer demand should be guided, especially those belonging to the younger generation, an antithetical comparative analysis of the nutritional value of two menus was performed: a suggestive one for the Slow Food feeding style and other one, specific to the fast food style. Slow Food style was considered antithetical to the fast food because many previous studies have shown a preference of the young for the fast-food type products, despite the nutritional imbalance they generate. Comparative analysis of nutrition was produced by using the coverage degree method and the results have shown that the Slow Food type menu is a balanced food option. Given the issues that we highlighted, this paper can be a reference point in our endeavor to increase the awareness of the Romanian young people regarding the need to create a sustainable food system, in economic, environmental and socio-cultural point of view, as well as their orienting towards natural and healthy food options.

Suggested Citation

  • Lelia Voinea & Anca Atanase & Ion Schileru, 2016. "Perceptions of the Slow Food Cultural Trend among the Youth," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 18(S10), pages 847-847, November.
  • Handle: RePEc:aes:amfeco:v:s10:y:2016:i:18:p:847
    as

    Download full text from publisher

    File URL: http://www.amfiteatrueconomic.ro/temp/Article_2572.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Davis, B. & Carpenter, C., 2009. "Proximity of fast-food restaurants to schools and adolescent obesity," American Journal of Public Health, American Public Health Association, vol. 99(3), pages 505-510.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Adamopoulou, Effrosyni & Olivieri, Elisabetta & Triviza, Eleftheria, 2024. "Eating habits, food consumption, and health: The role of early life experiences," European Economic Review, Elsevier, vol. 166(C).
    2. Dunn, Richard A. & Nayga, Rodolfo M., Jr. & Thomsen, Michael & Heather L. Rouse, 2014. "A Longitudinal Analysis of Fast-Food Exposure On Child Weight Outcomes: Identifying Causality Through School Transitions," Working Papers 34, University of Connecticut, Department of Agricultural and Resource Economics, Charles J. Zwick Center for Food and Resource Policy.
    3. Adriana Dornelles, 2019. "Impact of multiple food environments on body mass index," PLOS ONE, Public Library of Science, vol. 14(8), pages 1-14, August.
    4. Laura Seliske & William Pickett & Rebecca Bates & Ian Janssen, 2012. "Field Validation of Food Service Listings: A Comparison of Commercial and Online Geographic Information System Databases," IJERPH, MDPI, vol. 9(8), pages 1-7, July.
    5. Aldrina Jashari & Panagiotis Kotsios, 2020. "Greek Consumers’ Behaviour Towards Fast-Food Consumption," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 11(3), pages 1-73, March.
    6. Giuntella, Osea, 2018. "Has the growth in “fast casual” Mexican restaurants impacted weight gain?," Economics & Human Biology, Elsevier, vol. 31(C), pages 115-124.
    7. Currie, Janet & DellaVigna, Stefano & Moretti, Enrico & Pathania, Vikram, 2009. "The Effect of Fast Food Restaurants on Obesity," Working Papers 47830, American Association of Wine Economists.
    8. Hunt Allcott & Rebecca Diamond & Jean-Pierre Dubé & Jessie Handbury & Ilya Rahkovsky & Molly Schnell, 2019. "Food Deserts and the Causes of Nutritional Inequality," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 134(4), pages 1793-1844.
    9. Bedard, Kelly & Kuhn, Peter, 2015. "Micro-marketing healthier choices: Effects of personalized ordering suggestions on restaurant purchases," Journal of Health Economics, Elsevier, vol. 39(C), pages 106-122.
    10. Osayomi Tolulope & Orhiere Maryanne A., 2017. "Small-area variations in overweight and obesity in an urban area of Nigeria: The role of fast food outlets," Bulletin of Geography. Socio-economic Series, Sciendo, vol. 38(38), pages 93-108, December.
    11. Asirvatham, Jebaraj & Thomsen, Michael R. & Nayga, Rodolfo M. & Goudie, Anthony, 2019. "Do fast food restaurants surrounding schools affect childhood obesity?," Economics & Human Biology, Elsevier, vol. 33(C), pages 124-133.
    12. Michael L. Anderson & David A. Matsa, 2011. "Are Restaurants Really Supersizing America?," American Economic Journal: Applied Economics, American Economic Association, vol. 3(1), pages 152-188, January.
    13. Lee, Helen, 2012. "The role of local food availability in explaining obesity risk among young school-aged children," Social Science & Medicine, Elsevier, vol. 74(8), pages 1193-1203.
    14. Abrahamsson, Sara & Bütikofer, Aline & Karbownik, Krzysztof, 2023. "Swallow This: Childhood and Adolescent Exposure to Fast Food Restaurants, BMI, and Cognitive Ability," CEPR Discussion Papers 18213, C.E.P.R. Discussion Papers.
    15. Rahkovsky, Ilya & Jo, Young & Carlson, Andrea, 2018. "Consumers Balance Time and Money in Purchasing Convenience Foods," Economic Research Report 276227, United States Department of Agriculture, Economic Research Service.
    16. Harrison, Flo & Jones, Andrew P. & van Sluijs, Esther M.F. & Cassidy, Aedín & Bentham, Graham & Griffin, Simon J., 2011. "Environmental correlates of adiposity in 9-10 year old children: Considering home and school neighbourhoods and routes to school," Social Science & Medicine, Elsevier, vol. 72(9), pages 1411-1419, May.
    17. Kumcu, Aylin & Okrent, Abigail M ., 2014. "Methodology for the Quarterly Food-Away-From-Home Prices Data," Technical Bulletins 184292, United States Department of Agriculture, Economic Research Service.
    18. Lin Lin & Xueming (Jimmy) Chen & Anne Vernez Moudon, 2021. "Measuring the Urban Forms of Shanghai’s City Center and Its New Districts: A Neighborhood-Level Comparative Analysis," Sustainability, MDPI, vol. 13(15), pages 1-18, July.
    19. Philip Gleason & Ronette Briefel & Ander Wilson & Allison Hedley Dodd, "undated". "School Meal Program Participation and Its Association with Dietary Patterns and Childhood Obesity," Mathematica Policy Research Reports c1c533c65a3d4883a9b227c21, Mathematica Policy Research.
    20. Dolton, Peter J. & Tafesse, Wiktoria, 2022. "Childhood obesity, is fast food exposure a factor?," Economics & Human Biology, Elsevier, vol. 46(C).

    More about this item

    Keywords

    Slow Food; Fast Food; healthy food; consumer perception; analysis of the nutritional value; coverage degree method;
    All these keywords.

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • Z32 - Other Special Topics - - Tourism Economics - - - Tourism and Development

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:aes:amfeco:v:s10:y:2016:i:18:p:847. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Valentin Dumitru (email available below). General contact details of provider: https://edirc.repec.org/data/aseeero.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.