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Information and communication technology in retailing: A cross-industry comparison

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  • Gil-Saura, Irene
  • Berenguer-Contrí, Gloria
  • Ruiz-Molina, María-Eugenia

Abstract

Information technology (IT) may represent a source of competitive advantage for businesses in general and for retailers in particular. However, there is debate in the literature over the usefulness of investing in technology. This paper aims at analyzing the relationship between consumers’ perception on the use of information and communication technology by the retailer and consumer satisfaction with retailer technologies. Results support the need to restrict the investment in IT to what is strictly necessary, although there are significant differences according to retailer activity.

Suggested Citation

  • Gil-Saura, Irene & Berenguer-Contrí, Gloria & Ruiz-Molina, María-Eugenia, 2009. "Information and communication technology in retailing: A cross-industry comparison," Journal of Retailing and Consumer Services, Elsevier, vol. 16(3), pages 232-238.
    • Handle: RePEc:eee:joreco:v:16:y:2009:i:3:p:232-238
    DOI: 10.1016/j.jretconser.2008.11.018
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    References listed on IDEAS

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    4. Paul R. Messinger & Chakravarthi Narasimhan, 1997. "A Model of Retail Formats Based on Consumers' Economizing on Shopping Time," Marketing Science, INFORMS, vol. 16(1), pages 1-23.
    5. Buxmann, Peter & Gebauer, Judith, 1999. "Evaluating the Use of Information Technology in Inter-Organizational Relationships," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 103243, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).
    6. Buxmann, Peter & Gebauer, Judith, 1999. "Evaluating the Use of Information Technology in Inter-Organizational Relationships," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 36520, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).
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    Cited by:

    1. Renko, Sanda & Druzijanic, Mirna, 2014. "Perceived usefulness of innovative technology in retailing: Consumers׳ and retailers׳ point of view," Journal of Retailing and Consumer Services, Elsevier, vol. 21(5), pages 836-843.
    2. Valentin-Florentin Dumitru & Gabriel Jinga & Florin Mihai & Aurelia Stefanescu, 2015. "Innovative information technologies and their impact on the performance of the entities which activate in the retail industry," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 17(39), pages 520-520, May.

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