Examination of Differences in Using Marketing Tools in the Management of SMEs in the Visegrád Group Countries
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- Lucia Ferencakova & Krzysztof Gajdka & Vaclav Netek & Pavel Kapoun, 2020. "Engaging Customers On Facebook Coffee Shops' Brand-Fan Pages," International Journal of Entrepreneurial Knowledge, Center for International Scientific Research of VSO and VSPP, vol. 8(1), pages 65-75, June.
- Vinod Kumar & Zillur Rahman & A. A. Kazmi, 2016. "Stakeholder identification and classification: a sustainability marketing perspective," Management Research Review, Emerald Group Publishing Limited, vol. 39(1), pages 35-61, January.
- Abdul Rahim, H & Ab. Wahab, K & Saad, A, 2015. "The Shift from Traditional Marketing to Entrepreneurial Marketing Practices: A Literature Review," Business and Management Studies, Redfame publishing, vol. 1(2), pages 134-139, September.
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Keywords
marketing mix; classic marketing tools; sustainable marketing; business strategies; business sustainability; business environment.;All these keywords.
JEL classification:
- M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics
- L19 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Other
- L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship
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