Social media in the context of technology acceptance model
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DOI: 10.9770/jesi.2021.9.1(32)
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References listed on IDEAS
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- Armah, Abdul Karim & Li, Jinfa, 2023. "Generational cohorts’ social media acceptance as a delivery tool in sub-Sahara Africa motorcycle industry: The role of cohort technical know-how in technology acceptance," Technology in Society, Elsevier, vol. 75(C).
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More about this item
Keywords
technology acceptance; social media; online banking adoption;All these keywords.
JEL classification:
- M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management
- M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
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