The Shift from Traditional Marketing to Entrepreneurial Marketing Practices: A Literature Review
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- Mohammad Emad Al-Shaikh & Kamran Ahmed Siddiqui, 2021. "Crossing the Valley of Death: lessons for young entrepreneurs," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 9(1), pages 644-662, September.
- Morongwa Ramasobana & Olawale Fatoki, 2018. "Business Attributes and Marketing Communication Strategies of SMEs in South Africa," Journal of Economics and Behavioral Studies, AMH International, vol. 9(6), pages 90-97.
- Kukuh Lukiyanto & Maranatha Wijayaningtyas, 2020. "Technology Adoption as an Innovation in Entrepreneurial Marketing Dimension Allowing to Improve Micro and Small Businesses’ Performance," European Research Studies Journal, European Research Studies Journal, vol. 0(1), pages 552-564.
- Jaroslav Belas & Beata Gavurova & Lenka Novotna & Lubos Smrcka, 2022. "Examination of Differences in Using Marketing Tools in the Management of SMEs in the Visegrád Group Countries," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 24(60), pages 447-447, April.
- Ernani Hadiyati & Martaleni - & Suprayitno -, 2021. "Traditional Marketing Practice Model and Entrepreneurship Marketing in SMEs in Indonesia," International Journal of Business and Management, Canadian Center of Science and Education, vol. 14(1), pages 1-95, July.
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Keywords
small and medium sized enterprises (SME); marketing practices and capabilities; traditional marketing; entrepreneurial marketing;All these keywords.
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