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Ecological Purchases Made by Managers in Hotel Industry. An Approach of the Main Determining Factors

Author

Listed:
  • Mirela ªtefãnicã

    (Alexandru Ioan Cuza University of Iaºi, Romania)

  • Ana Iolanda Vodã

    (Alexandru Ioan Cuza University of Iaºi, Romania)

  • Rodica Cristina Butnaru

    (University of Quebec at Montreal, Canada)

  • Gina Ionela Butnaru

    (Alexandru Ioan Cuza University of Iaºi, Romania)

  • Mircea Gabriel Chirita

    (University of Quebec at Rimouski, Canada)

Abstract

Lately, there has been an intensification of the concern for environmental protection and development of an ecological attitude and behaviour among the operators in tourism industry. Consequently, ecological purchases have become important components in establishing hotel environmental strategies and in the customers’ consumption behaviour. Most of the researchers present this very attitude of the customers regarding the green products and their intention to buy them. The present research approaches ecological purchases from the hotel managers’ perspective, by analysing the relationships among them, and the environmental attitude, environmental problems, and the benefits motivating the managers to make ecological purchases in 92 hotels in Romania. In this research we used the frequency analysis, scale reliability, and multiple linear regression analysis (the method of the least squares). The data were analysed with the help of STATA program, and the results support the research hypotheses, showing that the influence of the environmental attitude and of the economic benefits on ecological purchases is important. The results show a significant and positive relationship among the ecological purchases, the environmental attitude, and the associated benefits. In addition, the study identifies a negative relationship between the ecological purchases and the environmental concern. Furthermore, hotel classification has a negative influence on the ecological purchases made by their managers. The implications, limits, and future lines of research are also mentioned in this study.

Suggested Citation

  • Mirela ªtefãnicã & Ana Iolanda Vodã & Rodica Cristina Butnaru & Gina Ionela Butnaru & Mircea Gabriel Chirita, 2020. "Ecological Purchases Made by Managers in Hotel Industry. An Approach of the Main Determining Factors," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 22(53), pages 1-57, February.
    • Handle: RePEc:aes:amfeco:v:22:y:2020:i:53:p:57
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    References listed on IDEAS

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    1. Yadav, Rambalak & Pathak, Govind S., 2017. "Determinants of Consumers' Green Purchase Behavior in a Developing Nation: Applying and Extending the Theory of Planned Behavior," Ecological Economics, Elsevier, vol. 134(C), pages 114-122.
    2. Yu-Shan Chen, 2008. "The Driver of Green Innovation and Green Image – Green Core Competence," Journal of Business Ethics, Springer, vol. 81(3), pages 531-543, September.
    3. Camilla Barbarossa & Patrick Pelsmacker, 2016. "Positive and Negative Antecedents of Purchasing Eco-friendly Products: A Comparison Between Green and Non-green Consumers," Journal of Business Ethics, Springer, vol. 134(2), pages 229-247, March.
    4. Sreen, Naman & Purbey, Shankar & Sadarangani, Pradip, 2018. "Impact of culture, behavior and gender on green purchase intention," Journal of Retailing and Consumer Services, Elsevier, vol. 41(C), pages 177-189.
    5. Chen, Shih-Chih & Hung, Chung-Wen, 2016. "Elucidating the factors influencing the acceptance of green products: An extension of theory of planned behavior," Technological Forecasting and Social Change, Elsevier, vol. 112(C), pages 155-163.
    6. Anna Alberini & Kathleen Segerson, 2002. "Assessing Voluntary Programs to Improve Environmental Quality," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 22(1), pages 157-184, June.
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    Cited by:

    1. Răzvan-Andrei Corboș & Ovidiu-Iulian Bunea & Daniel-Constantin Jiroveanu, 2023. "The Effects of Strategic Procurement 4.0 Performance on Organizational Competitiveness in the Circular Economy," Logistics, MDPI, vol. 7(1), pages 1-17, February.
    2. Gina Ionela Butnaru & Valentin Niţă & Cristiana Melinte & Alexandru Anichiti & Geanina Brînză, 2022. "The Nexus between Sustainable Behaviour of Tourists from Generation Z and the Factors That Influence the Protection of Environmental Quality," Sustainability, MDPI, vol. 14(19), pages 1-17, September.

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    More about this item

    Keywords

    ecological purchases; environmental attitude; environmental problems; economic benefits; hotel business; Romania;
    All these keywords.

    JEL classification:

    • Q50 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - General
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General

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