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Pandemic, Samba, and Diogo Nogueira’s Livestreams: Platform Management Challenges

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  • Marco Aurelio de Souza Rodrigues
  • Daniel Kamlot
  • Anita Vasconcelos de Carvalho

Abstract

This case explores a situation that affected almost all artists — especially musicians — after the COVID-19 pandemic occurred: the need to perform shows in a context where agglomerations are prohibited. Based on the reality of the famous samba singer Diogo Nogueira, a situation is presented in which the decision to make presentations through lives is evaluated. From this scenario, the possible options are exposed for Diogo to remain in evidence before an audience still eager for entertainment. The case makes it possible to discuss strategy, platform management, and innovation. It is recommended to be used in strategy subjects for postgraduate courses.

Suggested Citation

  • Marco Aurelio de Souza Rodrigues & Daniel Kamlot & Anita Vasconcelos de Carvalho, 2021. "Pandemic, Samba, and Diogo Nogueira’s Livestreams: Platform Management Challenges," RAC - Revista de Administração Contemporânea (Journal of Contemporary Administration), ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em Administração, vol. 25(Spe), pages 200225-2002.
    • Handle: RePEc:abg:anprac:v:25:y:2021:i:spe:1467
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    References listed on IDEAS

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    1. Gorwa, Robert, 2019. "What is Platform Governance?," SocArXiv fbu27, Center for Open Science.
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    Cited by:

    1. Leonardo Marques & Paula Castro Pires de Souza Chimenti & Wesley Mendes-da-Silva, 2021. "Teaching COVID-19’s Impact on Businesses," RAC - Revista de Administração Contemporânea (Journal of Contemporary Administration), ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em Administração, vol. 25(Spe), pages 210064-2100.

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