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Using emotional persuasion for changing attitudes towards entrepreneurship: An interpersonal perspective

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  • Zampetakis, Leonidas A.
  • Kafetsios, Konstantinos
  • Moustakis, Vassilis

Abstract

Can a person's emotional expressions, influence attitudes towards entrepreneurship of individuals who observe those expressions? One hundred and seventy nine participants were assigned to watch a short film conveying positive affect about business startup, a short film conveying both positive and negative affect and a short film with no affect. Participants completed attitude measures before watching, and after watching the films. Controlling for the effects of individual differences and film characteristics, results showed that individuals in the positive affect group had more favorable attitudes towards entrepreneurship, after watching the short film, unlike their mixed affect or control group counterparts.

Suggested Citation

  • Zampetakis, Leonidas A. & Kafetsios, Konstantinos & Moustakis, Vassilis, 2017. "Using emotional persuasion for changing attitudes towards entrepreneurship: An interpersonal perspective," Journal of Business Venturing Insights, Elsevier, vol. 7(C), pages 50-54.
    • Handle: RePEc:eee:jobuve:v:7:y:2017:i:c:p:50-54
    DOI: 10.1016/j.jbvi.2017.03.002
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    References listed on IDEAS

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    Cited by:

    1. Pérez, Víctor Centeno & Kansikas, Juha, 2019. "Emotions and entrepreneurship education: State of the art and future research agenda," Working Papers 02/19, Institut für Mittelstandsforschung (IfM) Bonn.
    2. Carmen Păunescu & Mihaela Cornelia Popescu & Matthias Duennweber, 2018. "Factors Determining Desirability of Entrepreneurship in Romania," Sustainability, MDPI, vol. 10(11), pages 1-22, October.
    3. Shane, Scott & Drover, Will & Clingingsmith, David & Cerf, Moran, 2020. "Founder passion, neural engagement and informal investor interest in startup pitches: An fMRI study," Journal of Business Venturing, Elsevier, vol. 35(4).
    4. Allison, Thomas H. & Warnick, Benjamin J. & Davis, Blakley C. & Cardon, Melissa S., 2022. "Can you hear me now? Engendering passion and preparedness perceptions with vocal expressions in crowdfunding pitches," Journal of Business Venturing, Elsevier, vol. 37(3).
    5. George Bogdan Drăgan & Andrei Alexandru Panait & George Cristian Schin, 2022. "Tracking precursors of entrepreneurial intention: the case of researchers involved in eco-label industry," International Entrepreneurship and Management Journal, Springer, vol. 18(4), pages 1605-1622, December.
    6. Santos, Susana C. & Caetano, António & Costa, Sílvia F. & Rueff Lopes, Rita & Silva, Ana Junça & Neumeyer, Xaver, 2020. "Uncovering the affective turmoil during opportunity recognition and exploitation: A nonlinear approach," Journal of Business Venturing Insights, Elsevier, vol. 14(C).

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