How the longer term success of a social marketing program is influenced by socio-demographics and the built environment
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DOI: 10.1007/s11116-017-9817-8
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- Ding, Chuan & Cao, Xinyu & Wang, Yunpeng, 2018. "Synergistic effects of the built environment and commuting programs on commute mode choice," Transportation Research Part A: Policy and Practice, Elsevier, vol. 118(C), pages 104-118.
- Piras, Francesco & Sottile, Eleonora & Tuveri, Giovanni & Meloni, Italo, 2022. "Does the joint implementation of hard and soft transportation policies lead to travel behavior change? An experimental analysis," Research in Transportation Economics, Elsevier, vol. 95(C).
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Keywords
Social marketing; TravelSmart; Latent growth model; Built environment impacts; Travel demand management interventions; Travel behaviour change;All these keywords.
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