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Influence of Creativity and Social Capital on the Entrepreneurial Intention of Tourism Students

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  • Chien-Ching Chia

    (Department of Bio-Industry Communication and Development, National Taiwan University)

  • Chaoyun Liang

    (Department of Bio-Industry Communication and Development, National Taiwan University)

Abstract

Regional knowledge coordination and the systematic promotion of rural culture using a combination of ecological advantages and environmental education are emerging topics in discussions on entrepreneurship. Considering that both creativity and social capital are critical factors for developing touristic activities, this study investigated their influences on the entrepreneurial intentions of tourism students in a metropolitan area, with the objective of contributing towards talent development in touristic entrepreneurship. A survey was administered at one university in Taiwan, and 213 valid subjects were analysed. The results first revealed that tourism students’ creativity was divided into two dimensions, namely originality and usefulness; that social capital could be categorised as being either bridging or bonding; and that entrepreneurial intention was divided into conviction and preparation. The results indicated that tourism students with higher levels of creativity showed stronger entrepreneurial intentions. The usefulness of creativity had a stronger influence on entrepreneurial conviction than on entrepreneurial preparation. In addition, bridgingbased social capital had a significant influence on the entrepreneurial conviction of tourism students. The results of this study may serve as a reference for tourism administrators in the development of strategies for human resources management, particularly in personnel selection and training.

Suggested Citation

  • Chien-Ching Chia & Chaoyun Liang, 2016. "Influence of Creativity and Social Capital on the Entrepreneurial Intention of Tourism Students," Journal of Entrepreneurship, Management and Innovation, Fundacja Upowszechniająca Wiedzę i Naukę "Cognitione", vol. 12(2), pages 151-167.
    • Handle: RePEc:aae:journl:v:12:y:2016:i:2:p:151-167
    DOI: 10.7341/20161227
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    2. Ricardo Rodrigues & Carla Susana Marques & Dulce Esteves & Rui Brás & Gina Santos & Ana Gouveia & Paulo Duarte & Paulo Pinheiro & Kelly O’Hara & Vanessa Marques, 2020. "Physical activity level as a booster of entrepreneurial intention: a social innovation approach," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 17(1), pages 121-133, March.
    3. Ching Yin Ip & Shih-Chia Wu & Huei-Ching Liu & Chaoyun Liang, 2018. "Social Entrepreneurial Intentions of Students from Hong Kong," Journal of Entrepreneurship and Innovation in Emerging Economies, Entrepreneurship Development Institute of India, vol. 27(1), pages 47-64, March.
    4. Zaremohzzabieh, Zeinab & Ahrari, Seyedali & Krauss, Steven Eric & Samah, Asnarulkhadi Abu & Meng, Lee Kwan & Ariffin, Zaifunizam, 2019. "Predicting social entrepreneurial intention: A meta-analytic path analysis based on the theory of planned behavior," Journal of Business Research, Elsevier, vol. 96(C), pages 264-276.
    5. Adel Ghodbane & Abdullah Alwehabie, 2023. "Academic Entrepreneurial Support, Social Capital, and Green Entrepreneurial Intention: Does Psychological Capital Matter for Young Saudi Graduates?," Sustainability, MDPI, vol. 15(15), pages 1-21, August.
    6. Carlos Bazan & Hannah Gaultois & Arifusalam Shaikh & Katie Gillespie & Sean Frederick & Ali Amjad & Simon Yap & Chantel Finn & James Rayner & Nafisa Belal, 2020. "A systematic literature review of the influence of the university’s environment and support system on the precursors of social entrepreneurial intention of students," Journal of Innovation and Entrepreneurship, Springer, vol. 9(1), pages 1-28, December.
    7. Hui Jiang & Suli Wang & Lu Wang & Gang Li, 2020. "Golden Apples or Green Apples? The Effect of Entrepreneurial Creativity on Green Entrepreneurship: A Dual Pathway Model," Sustainability, MDPI, vol. 12(15), pages 1-16, August.
    8. Jui-Hsiung Chuang & Jiun-Hao Wang & Yu-Chang Liou & Szu-Yung Wang, 2018. "Exploring Relationship between Personality, Creativity and Entrepreneurship: Empirical Evidence from an Agricultural Students Survey in Taiwan," Journal of Administrative and Business Studies, Professor Dr. Usman Raja, vol. 4(6), pages 277-287.
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