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The attitude of Jordanian customers towards virtual stores

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  • Mohammad Abuhashesh
  • Suleiman Jamal Mohammad
  • Mohammad Al Khasawneh

Abstract

The present study aims to explore the attitude of Jordanian customers towards virtual stores. The study was conducted during October, 2018. The population of the study involved all Jordanian customers. A questionnaire was developed to collect the data. The study sample consisted of 319 customers who received the questionnaires which were all retrieved. Thus, the response rate was 100%. However, 32 questionnaires were excluded because they were not fully filled. Thus, the sample consisted of 287 Jordanian customers. The findings reveal that the majority of the Jordanian customers have positive attitude towards virtual stores as they believe that such shops save their time and money and provide excellent customer service. Thus, the researchers recommend enforcing legislations that protect e-customers in Jordan.

Suggested Citation

  • Mohammad Abuhashesh & Suleiman Jamal Mohammad & Mohammad Al Khasawneh, 2019. "The attitude of Jordanian customers towards virtual stores," International Journal of Islamic Marketing and Branding, Inderscience Enterprises Ltd, vol. 4(1), pages 59-75.
    • Handle: RePEc:ids:ijimbr:v:4:y:2019:i:1:p:59-75
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    Cited by:

    1. Najda Hayajneh & Taghrid Suifan & Bader Yousef Obeidat & Mohammd Abuhashesh & Raed Kareem Kanaan, 2020. "The relationship between organizational changes and job satisfaction in the Jordanian telecommunication industry," Journal of Social Sciences (COES&RJ-JSS), , vol. 9(1), pages 1-20, January.
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    3. Dr. Abdullah Ahmed Aldaas & Dr. Suleiman Jamal Mohammad & Dr. Mohammad Yousef Abuhashesh, 2019. "Successful Implementation of Corporate Governance Mechanisms in Banks," Journal of Social Sciences (COES&RJ-JSS), , vol. 8(4), pages 692-710, October.

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