IDEAS home Printed from https://ideas.repec.org/a/ids/ijimbr/v6y2025i3p266-287.html
   My bibliography  Save this article

Determining drivers of Muslim consumers' intention to use mobile commerce in Malaysia

Author

Listed:
  • Moussa Barry
  • Ahasanul Haque

Abstract

Mobile commerce has rapidly developed in the last few years. However, Muslim consumers' widespread acceptance of its transactions in Malaysia poses a significant obstacle for m-commerce suppliers. This paper proposes to examine the factors impacting mobile commerce use in Malaysia. Convenience sampling was employed to integrate TAM and TPB, and 350 surveys were collected online from customers residing in Selangor, Malaysia. The current study employed a two-stage structural equation modelling approaches to investigate the research model and evaluate the hypotheses. The results show that perceived usefulness, subjective norms, and perceived ease of use significantly predict Muslim consumers' intention to adopt m-commerce in Malaysia. In contrast, attitude and perceived behavioural control do not significantly predict their intention to use m-commerce. Hence, the findings of this paper offer significant advantages for m-commerce providers in Malaysia; it is also advantageous for academics, marketers, policymakers, practitioners, and all stakeholders of the industry.

Suggested Citation

  • Moussa Barry & Ahasanul Haque, 2025. "Determining drivers of Muslim consumers' intention to use mobile commerce in Malaysia," International Journal of Islamic Marketing and Branding, Inderscience Enterprises Ltd, vol. 6(3), pages 266-287.
    • Handle: RePEc:ids:ijimbr:v:6:y:2025:i:3:p:266-287
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=145589
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijimbr:v:6:y:2025:i:3:p:266-287. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=436 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.