Content
2018, Volume 12, Issue 2
- 181-207 A quantitative examination of the factors that influence users' perceptions of trust towards using mobile banking services
by Mohammad Hamdi Al Khasawneh & Omar Hujran & Tariq Abdrabbo - 181-207 A quantitative examination of the factors that influence users' perceptions of trust towards using mobile banking services
by Mohammad Hamdi Al Khasawneh & Omar Hujran & Tariq Abdrabbo
2018, Volume 12, Issue 1
- 1-18 Your comments are important to me! The impacts of online customer reviews in shopping websites
by Ismail Erkan & Abdulaziz Elwalda - 1-18 Your comments are important to me! The impacts of online customer reviews in shopping websites
by Ismail Erkan & Abdulaziz Elwalda - 19-39 Quantifying the long-term effect of social media
by Manisha Mathur - 19-39 Quantifying the long-term effect of social media
by Manisha Mathur - 40-68 QR code advertising: a cross-country comparison of Turkish and German consumers
by Ela Sibel Bayrak Meydanoğlu & Ahmet Mete Çilingirtürk & Stephan Böhm & Müge Klein - 40-68 QR code advertising: a cross-country comparison of Turkish and German consumers
by Ela Sibel Bayrak Meydanoğlu & Ahmet Mete Çilingirtürk & Stephan Böhm & Müge Klein - 69-90 Timing effects of opinion leader's electronic word of mouth
by Tong Bao & Tung-Lung Steven Chang - 69-90 Timing effects of opinion leader's electronic word of mouth
by Tong Bao & Tung-Lung Steven Chang - 91-104 Going native on Facebook: a content analysis of sponsored messages on undergraduate student Facebook pages
by Cynthia B. Hanson - 91-104 Going native on Facebook: a content analysis of sponsored messages on undergraduate student Facebook pages
by Cynthia B. Hanson
2017, Volume 11, Issue 4
- 271-286 Forecasting online user activeness for behavioural targeting: the effect of data sampling
by Yuelin Shen - 287-306 What makes eWOM viral?
by Charu Sijoria & Srabanti Mukherjee & Subhojit Sengupta - 307-329 The effects of privacy concerns, perceived risk and trust on online purchasing behaviour
by Nuno Fortes & Paulo Rita & Margherita Pagani - 330-354 Consumer attitude formation from eWOM: interplay between cognition and affect
by Jinsoo Kim - 355-375 Explaining older consumers' low use of the internet
by Jul Thanasrivanitchai & George P. Moschis & Randall Shannon
2017, Volume 11, Issue 3
- 183-201 Competitive analysis of social media data in the banking industry
by Ibukun Tolulope Afolabi & Azubuike Ansalem Ezenwoke & Charles K. Ayo - 202-217 Consumer attitude towards website advertising formats: a comparative study of banner, pop-up and in-line display advertisements
by Tri D. Le & Hien Vo - 218-232 Propagation of user-generated content online
by Harsha Gangadharbatla & Masoud Valafar - 233-251 Corporate Facebook posts in the UK and Greece: a content analysis
by Kyriakos Riskos & Leonidas Hatzithomas & Christina Boutsouki & Yorgos Zotos - 252-270 CSR and CRM: the impact on purchase intentions
by Jeffrey Overall
2017, Volume 11, Issue 2
- 83-102 Investigating antecedents of consumers' video-sharing behaviour on social media
by Sehwan Oh & Hyunmi Baek & Joong-Ho Ahn - 103-123 Examining the role of relationship factors on eWOM effectiveness in social media
by Junga Kim & Chunsik Lee - 124-136 Personalisation in marketing: an exploratory study
by Hamendra Dangi & Anuradha Malik - 137-157 How should marketers deal with growth pattern changes in viral marketing campaigns?
by Kyongsei Sohn & Mustafa S. Canbolat & John T. Gardner - 158-182 Effects of Twitter communication styles on consumers' brand personality perceptions, attitudes and purchase intentions
by Xiaochen Angela Zhang
2017, Volume 11, Issue 1
- 1-21 Message and source characteristics as drivers of mobile digital review persuasiveness: does cultural context play a role?
by Iryna Pentina & Oksana Basmanova & Qin Sun - 22-43 Personality or skill: a qualitative study of humorous recruitment advertising campaign on social media
by Eeva-Liisa Oikarinen & Jaakko Sinisalo - 44-63 Effects of suspicion on the perception of online referrals: the role of congruity and message sidedness
by Christoph Pütz - 64-82 The effects of social presence, contextual congruence and source credibility in evaluation of online advertising on news websites
by Nam-Hyun Um