IDEAS home Printed from https://ideas.repec.org/a/ids/ijimad/v11y2017i4p307-329.html
   My bibliography  Save this article

The effects of privacy concerns, perceived risk and trust on online purchasing behaviour

Author

Listed:
  • Nuno Fortes
  • Paulo Rita
  • Margherita Pagani

Abstract

This study aims to analyse how privacy concerns have an impact on the consumer's intention to make online purchases. A research model was developed establishing the mediating role of trust and perceived risks. The results of the empirical survey (n = 900) show that the relationship between privacy concerns and purchasing intention is partially mediated by trust, perceived risk, and attitude. The results of a multi-group analysis show a different impact of privacy concerns on trust and perceived risks for males and females. Implications and further research suggestions are presented.

Suggested Citation

  • Nuno Fortes & Paulo Rita & Margherita Pagani, 2017. "The effects of privacy concerns, perceived risk and trust on online purchasing behaviour," International Journal of Internet Marketing and Advertising, Inderscience Enterprises Ltd, vol. 11(4), pages 307-329.
    • Handle: RePEc:ids:ijimad:v:11:y:2017:i:4:p:307-329
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=87269
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Aroshan Srirajakulendra & Ajith Medis PhD, 2022. "A Comprehensive Literature Review on Psychological Distance and Online Purchasing Intention Towards Big Ticket Electronics: A Mediating Effect of Online Trust and Moderating Effect of Perceived Risk," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 6(11), pages 632-664, November.
    2. Thongmak, Mathupayas, 2022. "Protecting privacy in Pokémon Go: A multigroup analysis," Technology in Society, Elsevier, vol. 70(C).

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijimad:v:11:y:2017:i:4:p:307-329. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=84 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.