Exploring the anteceding impact of personalised social media advertising on online impulse buying tendency
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- Nornajihah Nadia Hasbullah & Ag Kaifah Riyard Kiflee & Zuraidah Sulaiman & Adaviah Mas’od & Hainnuraqma Rahim, 2023. "Communicating Sustainability Fashion in Marketing Advertisements on the Context of Malaysia: Stimuli Development and Pre-Testing Results," Asian Social Science, Canadian Center of Science and Education, vol. 19(1), pages 1-36, February.
- Yi Yong Lee & Chin Lay Gan, 2020. "Applications of SOR and para-social interactions (PSI) towards impulse buying: the Malaysian perspective," Journal of Marketing Analytics, Palgrave Macmillan, vol. 8(2), pages 85-98, June.
- Sufyan Habib & Nawaf N. Hamadneh & Abdelaziz Alsubie, 2021. "Modeling Advertising Practices for Product Involvement and Consumer Impulsivity in Branded Apparel: A Case Study of Indian Consumers," Sustainability, MDPI, vol. 13(4), pages 1-13, February.
- Yi Yong Lee & Chin Lay Gan, 0. "Applications of SOR and para-social interactions (PSI) towards impulse buying: the Malaysian perspective," Journal of Marketing Analytics, Palgrave Macmillan, vol. 0, pages 1-14.
- Yang Zhao & Yixuan Li & Ning Wang & Ruoxin Zhou & Xin (Robert) Luo, 2022. "A Meta-Analysis of Online Impulsive Buying and the Moderating Effect of Economic Development Level," Information Systems Frontiers, Springer, vol. 24(5), pages 1667-1688, October.
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Keywords
personalisation; perceived personalisation; social media; social media advertising; perceived relevance; perceived advertising value; perceived novelty; online impulse buying tendency.;All these keywords.
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