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Predicting consumer product demands via Big Data: the roles of online promotional marketing and online reviews

Citations

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Cited by:

  1. Yucheng Zhang & Zhiling Wang & Lin Xiao & Lijun Wang & Pei Huang, 2023. "Discovering the evolution of online reviews: A bibliometric review," Electronic Markets, Springer;IIM University of St. Gallen, vol. 33(1), pages 1-22, December.
  2. Andrew Manikas & Michael Godfrey & Jason Woldt, 2022. "What Drives Higher Beer Ratings? Evidence From Big Data," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 15(1), pages 1-13.
  3. Zheng, Lili, 2021. "The classification of online consumer reviews: A systematic literature review and integrative framework," Journal of Business Research, Elsevier, vol. 135(C), pages 226-251.
  4. Jain, Geetika & Paul, Justin & Shrivastava, Archana, 2021. "Hyper-personalization, co-creation, digital clienteling and transformation," Journal of Business Research, Elsevier, vol. 124(C), pages 12-23.
  5. Singh, Amit & Jenamani, Mamata & Thakkar, Jitesh J. & Rana, Nripendra P., 2022. "Quantifying the effect of eWOM embedded consumer perceptions on sales: An integrated aspect-level sentiment analysis and panel data modeling approach," Journal of Business Research, Elsevier, vol. 138(C), pages 52-64.
  6. Chen, Xi & Wong, Tse Chiu, 2021. "Application of social media data in supply chain management : A systematic review," Chapters from the Proceedings of the Hamburg International Conference of Logistics (HICL), in: Kersten, Wolfgang & Ringle, Christian M. & Blecker, Thorsten (ed.), Adapting to the Future: How Digitalization Shapes Sustainable Logistics and Resilient Supply Chain Management. Proceedings of the Hamburg Internationa, volume 31, pages 499-523, Hamburg University of Technology (TUHH), Institute of Business Logistics and General Management.
  7. Terrance Jalbert & Jonathan D. Stewart, 2022. "A Comprehensive Retirement Financial Planning Tool," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 15(1), pages 47-76.
  8. Saurabh Sharma & Vijay Kumar Gahlawat & Kumar Rahul & Rahul S Mor & Mohit Malik, 2021. "Sustainable Innovations in the Food Industry through Artificial Intelligence and Big Data Analytics," Logistics, MDPI, vol. 5(4), pages 1-16, September.
  9. Tanzeela AQIF & Abdul WAHAB, 2022. "Reshaping The Future Of Retail Marketing Through Big Data: A Review From 2009 To 2022," Management Research and Practice, Research Centre in Public Administration and Public Services, Bucharest, Romania, vol. 14(3), pages 5-24, September.
  10. Roßmann, Bernhard & Canzaniello, Angelo & von der Gracht, Heiko & Hartmann, Evi, 2018. "The future and social impact of Big Data Analytics in Supply Chain Management: Results from a Delphi study," Technological Forecasting and Social Change, Elsevier, vol. 130(C), pages 135-149.
  11. Shuyun Ren & Hau-Ling Chan & Tana Siqin, 2020. "Demand forecasting in retail operations for fashionable products: methods, practices, and real case study," Annals of Operations Research, Springer, vol. 291(1), pages 761-777, August.
  12. Erdmann, Anett & Ponzoa, José M., 2021. "Digital inbound marketing: Measuring the economic performance of grocery e-commerce in Europe and the USA," Technological Forecasting and Social Change, Elsevier, vol. 162(C).
  13. Acciarini, Chiara & Cappa, Francesco & Boccardelli, Paolo & Oriani, Raffaele, 2023. "How can organizations leverage big data to innovate their business models? A systematic literature review," Technovation, Elsevier, vol. 123(C).
  14. Kim, Da Yeon & Kim, Sang Yong, 2023. "Investigating the effect of customer-generated content on performance in online platform-based experience goods market," Journal of Retailing and Consumer Services, Elsevier, vol. 74(C).
  15. Yang, Zaoli & Shang, Wen-Long & Miao, Lin & Gupta, Shivam & Wang, Zhengli, 2024. "Pricing decisions of online and offline dual-channel supply chains considering data resource mining," Omega, Elsevier, vol. 126(C).
  16. Atiyeh Seifian & Sajjad Shokouhyar & Mohamad Bahrami, 2024. "Exploring customers’ purchasing behavior toward refurbished mobile phones: a cross-cultural opinion mining of amazon reviews," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 26(11), pages 28131-28159, November.
  17. Chen, Lele & Jing, Kunpeng & Mei, Yupeng, 2024. "The effect of consumption goals on review helpfulness: Behavioral and eye-tracking research," Journal of Retailing and Consumer Services, Elsevier, vol. 76(C).
  18. Xuan Bi & Gediminas Adomavicius & William Li & Annie Qu, 2022. "Improving Sales Forecasting Accuracy: A Tensor Factorization Approach with Demand Awareness," INFORMS Journal on Computing, INFORMS, vol. 34(3), pages 1644-1660, May.
  19. Ao Shen & Peng Wang & Yongyuan Ma, 2022. "When crowding‐in and when crowding‐out? The boundary conditions on the relationship between negative online reviews and online sales," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 43(6), pages 2016-2032, September.
  20. Shi, Jia & Li, Qiang & Chu, Lap Keung & Shi, Yuan, 2021. "Effects of demand uncertainty reduction on the selection of financing approach in a capital-constrained supply chain," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 148(C).
  21. Huang, Shupeng & Potter, Andrew & Eyers, Daniel & Li, Qinyun, 2021. "The influence of online review adoption on the profitability of capacitated supply chains," Omega, Elsevier, vol. 105(C).
  22. Fang Lyu & Jaewon Choi, 2020. "The Forecasting Sales Volume and Satisfaction of Organic Products through Text Mining on Web Customer Reviews," Sustainability, MDPI, vol. 12(11), pages 1-23, May.
  23. Satyendra Kumar Sharma & Swapnajit Chakraborti & Tanaya Jha, 2019. "Analysis of book sales prediction at Amazon marketplace in India: a machine learning approach," Information Systems and e-Business Management, Springer, vol. 17(2), pages 261-284, December.
  24. Junming Liu & Weiwei Chen & Jingyuan Yang & Hui Xiong & Can Chen, 2022. "Iterative Prediction-and-Optimization for E-Logistics Distribution Network Design," INFORMS Journal on Computing, INFORMS, vol. 34(2), pages 769-789, March.
  25. Michela Fazzolari & Marinella Petrocchi, 2018. "A study on online travel reviews through intelligent data analysis," Information Technology & Tourism, Springer, vol. 20(1), pages 37-58, December.
  26. Boccali, Filippo & Mariani, Marcello M. & Visani, Franco & Mora-Cruz, Alexandra, 2022. "Innovative value-based price assessment in data-rich environments: Leveraging online review analytics through Data Envelopment Analysis to empower managers and entrepreneurs," Technological Forecasting and Social Change, Elsevier, vol. 182(C).
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