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Augmented Reality and Virtual Reality in Physical and Online Retailing: A Review, Synthesis and Research Agenda

In: Augmented Reality and Virtual Reality

Citations

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Cited by:

  1. Baek, Eunsoo & Huang, Zhihong & Hwan (Mark) Lee, Seung, 2021. "More than what meets the eye: Understanding the effects of poly-contextual cues in online fashion retailing," Journal of Retailing and Consumer Services, Elsevier, vol. 60(C).
  2. Sarah Hudson & Sheila Matson-Barkat & Nico Pallamin & Guillaume Jégou, 2019. "With or without you? Interaction and immersion in a virtual reality experience," Post-Print hal-02159315, HAL.
  3. Sobia Zaman & Asif Khurshid, 2020. "Effect of Escalator Use on Mall Love among Adult Pakistani Visitors," IBT Journal of Business Studies (JBS), Ilma University, Faculty of Management Science, vol. 16(1), pages 211-237.
  4. Heller, Jonas & Chylinski, Mathew & de Ruyter, Ko & Mahr, Dominik & Keeling, Debbie I., 2019. "Touching the Untouchable: Exploring Multi-Sensory Augmented Reality in the Context of Online Retailing," Journal of Retailing, Elsevier, vol. 95(4), pages 219-234.
  5. Jella Pfeiffer & Thies Pfeiffer & Martin Meißner & Elisa Weiß, 2020. "Eye-Tracking-Based Classification of Information Search Behavior Using Machine Learning: Evidence from Experiments in Physical Shops and Virtual Reality Shopping Environments," Information Systems Research, INFORMS, vol. 31(3), pages 675-691, September.
  6. Moroz Miroslaw, 2019. "Tendency to Use the Virtual Fitting Room in Generation Y - Results of Qualitative Study," Foundations of Management, Sciendo, vol. 11(1), pages 239-254, January.
  7. Mojtaba Noghabaei & Arsalan Heydarian & Vahid Balali & Kevin Han, 2020. "Trend Analysis on Adoption of Virtual and Augmented Reality in the Architecture, Engineering, and Construction Industry," Data, MDPI, vol. 5(1), pages 1-18, March.
  8. Vieira, Valter Afonso & Rafael, Diego Nogueira & Agnihotri, Raj, 2022. "Augmented reality generalizations: A meta-analytical review on consumer-related outcomes and the mediating role of hedonic and utilitarian values," Journal of Business Research, Elsevier, vol. 151(C), pages 170-184.
  9. Mkedder, Nadjim & Jain, Varsha & Salunke, Parth, 2024. "Determinants of virtual reality stores influencing purchase intention: An interpretive structural modeling approach," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
  10. Jiang, Yirui & Tran, Trung Hieu & Williams, Leon, 2023. "Machine learning and mixed reality for smart aviation: Applications and challenges," Journal of Air Transport Management, Elsevier, vol. 111(C).
  11. Farah, Maya F. & Ramadan, Zahy B. & Harb, Dana H., 2019. "The examination of virtual reality at the intersection of consumer experience, shopping journey and physical retailing," Journal of Retailing and Consumer Services, Elsevier, vol. 48(C), pages 136-143.
  12. Qin Liu, 2023. "The Construction of Virtual Practice and Human All-round Development," Asian Social Science, Canadian Center of Science and Education, vol. 19(2), pages 1-34, April.
  13. Batat, Wided, 2021. "How augmented reality (AR) is transforming the restaurant sector: Investigating the impact of “Le Petit Chef” on customers’ dining experiences," Technological Forecasting and Social Change, Elsevier, vol. 172(C).
  14. Ioannis Krasonikolakis & Adam Vrechopoulos & Sergios Dimitriadis & Nancy Pouloudi, 2021. "User perceptions of 3D online store designs: an experimental investigation," Information Systems and e-Business Management, Springer, vol. 19(4), pages 1321-1354, December.
  15. Sobia Zaman & Asif Khurshid, 2020. "Effect of Escalator Use on Mall Love among Adult Pakistani Visitors," IBT Journal of Business Studies (JBS), Ilma University, Faculty of Management Science, vol. 16(1), pages 16-14.
  16. Pizzi, Gabriele & Scarpi, Daniele, 2020. "Privacy threats with retail technologies: A consumer perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 56(C).
  17. Elena Bostănică & Mihai Cristian Orzan & Traian Năstase, 2022. "An Empirical Study of Augmented Reality (AR) Technologies Used for Tourism Marketing and Improved Travel Experience," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 91-99, November.
  18. Lara Penco & Francesca Serravalle & Giorgia Profumo & Milena Viassone, 2021. "Mobile augmented reality as an internationalization tool in the “Made In Italy” food and beverage industry," Journal of Management & Governance, Springer;Accademia Italiana di Economia Aziendale (AIDEA), vol. 25(4), pages 1179-1209, December.
  19. Raza, Ali & Wasim, Manahil & Ishaq, Muhammad Ishtiaq, 2024. "Virtual reality-based product displays to inspire consumers’ purchase intentions: An experimental study," Journal of Business Research, Elsevier, vol. 175(C).
  20. Wedel, Michel & Bigné, Enrique & Zhang, Jie, 2020. "Virtual and augmented reality: Advancing research in consumer marketing," International Journal of Research in Marketing, Elsevier, vol. 37(3), pages 443-465.
  21. Pizzi, Gabriele & Vannucci, Virginia & Aiello, Gaetano, 2020. "Branding in the time of virtual reality: Are virtual store brand perceptions real?," Journal of Business Research, Elsevier, vol. 119(C), pages 502-510.
  22. Jayaswal, Pragya & Parida, Biswajita, 2023. "The role of augmented reality in redefining e-tailing: A review and research agenda," Journal of Business Research, Elsevier, vol. 160(C).
  23. Alesanco-Llorente, María & Reinares-Lara, Eva & Pelegrín-Borondo, Jorge & Olarte-Pascual, Cristina, 2023. "Mobile-assisted showrooming behavior and the (r)evolution of retail: The moderating effect of gender on the adoption of mobile augmented reality," Technological Forecasting and Social Change, Elsevier, vol. 191(C).
  24. Nannan Xi & Juan Chen & Filipe Gama & Marc Riar & Juho Hamari, 2023. "The challenges of entering the metaverse: An experiment on the effect of extended reality on workload," Information Systems Frontiers, Springer, vol. 25(2), pages 659-680, April.
  25. Kalantari, Saleh & Xu, Tong Bill & Govani, Viraj & Mostafavi, Armin, 2022. "Analyzing the effects of storefront window display transparency on perceived store Attractiveness and Approach behavior," Journal of Retailing and Consumer Services, Elsevier, vol. 69(C).
  26. Riegger, Anne-Sophie & Klein, Jan F. & Merfeld, Katrin & Henkel, Sven, 2021. "Technology-enabled personalization in retail stores: Understanding drivers and barriers," Journal of Business Research, Elsevier, vol. 123(C), pages 140-155.
  27. Holdack, Eric & Lurie-Stoyanov, Katja & Fromme, Harro Fabian, 2022. "The role of perceived enjoyment and perceived informativeness in assessing the acceptance of AR wearables," Journal of Retailing and Consumer Services, Elsevier, vol. 65(C).
  28. Gugenishvili, Ilia & Nyström, Anna-Greta, 2023. "Virtual reality and charitable giving – the role of space, presence, and attention," 32nd European Regional ITS Conference, Madrid 2023: Realising the digital decade in the European Union – Easier said than done? 277967, International Telecommunications Society (ITS).
  29. Jing-Yun Zeng & Yisitie Xing & Chang-Hyun Jin, 2023. "The Impact of VR/AR-Based Consumers’ Brand Experience on Consumer–Brand Relationships," Sustainability, MDPI, vol. 15(9), pages 1-16, April.
  30. Tsung-Hung Lee & Fen-Hauh Jan, 2022. "Development and Validation of the Smart Tourism Experience Scale," Sustainability, MDPI, vol. 14(24), pages 1-16, December.
  31. Kautish, Pradeep & Paul, Justin & Sharma, Rajesh, 2021. "The effect of assortment and fulfillment on shopping assistance and efficiency: An e-tail servicescape perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).
  32. Chekembayeva, Gaukhar & Garaus, Marion & Schmidt, Orsolya, 2023. "The role of time convenience and (anticipated) emotions in AR mobile retailing application adoption," Journal of Retailing and Consumer Services, Elsevier, vol. 72(C).
  33. Whang, Jeong Bin & Song, Ji Hee & Choi, Boreum & Lee, Jong-Ho, 2021. "The effect of Augmented Reality on purchase intention of beauty products: The roles of consumers’ control," Journal of Business Research, Elsevier, vol. 133(C), pages 275-284.
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