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The role of time convenience and (anticipated) emotions in AR mobile retailing application adoption

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  • Chekembayeva, Gaukhar
  • Garaus, Marion
  • Schmidt, Orsolya

Abstract

Drawing on cognitive appraisal theory as a theoretical foundation, this research examines the sequential effects of time convenience and (anticipated) emotions on consumer responses to (augmented) mobile retail apps in both pre-usage and usage stages. Two online experiments (NExperiment1Â =Â 303, NExperiment2Â =Â 114) using different stimuli reveal that time convenience and emotions stimulate favorable attitude towards the app and hence, behavioral intentions. The findings advance extant literature by identifying time convenience as an important construct prompting positive emotions toward mobile retail apps and consequently, favorable attitude and usage intention. Hence, practitioners should clearly communicate time convenience as an important utilitarian benefit of AR applications.

Suggested Citation

  • Chekembayeva, Gaukhar & Garaus, Marion & Schmidt, Orsolya, 2023. "The role of time convenience and (anticipated) emotions in AR mobile retailing application adoption," Journal of Retailing and Consumer Services, Elsevier, vol. 72(C).
    • Handle: RePEc:eee:joreco:v:72:y:2023:i:c:s0969698923000073
    DOI: 10.1016/j.jretconser.2023.103260
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    References listed on IDEAS

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    Cited by:

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    2. Chakraborty, Debarun & Polisetty, Aruna & Rana, Nripendra P., 2024. "Consumers' continuance intention towards metaverse-based virtual stores: A multi-study perspective," Technological Forecasting and Social Change, Elsevier, vol. 203(C).
    3. G, Sowmya & Chakraborty, Debarun & Polisetty, Aruna & Jain, Ravi Kumar, 2024. "Exploring the adoption patterns of matrimonial apps: An analysis of user gratifications," Journal of Retailing and Consumer Services, Elsevier, vol. 78(C).
    4. Khan, Imran & Fatma, Mobin, 2024. "AR app-based brand engagement and outcomes: A moderated mediation approach," Journal of Retailing and Consumer Services, Elsevier, vol. 76(C).
    5. Ghali, Zohra & Rather, Raouf Ahmad & Khan, Imran, 2024. "Investigating metaverse marketing-enabled consumers’ social presence, attachment, engagement and (re)visit intentions," Journal of Retailing and Consumer Services, Elsevier, vol. 77(C).
    6. Jean-Eric Pelet & Basma Taieb & Rami Alkhudary, 2023. "Measuring consumer perceptions of home-delivery convenience – the case of cargo bikes [Mesurer les perceptions des consommateurs sur la commodité de la livraison à domicile - le cas des vélos cargo," Post-Print hal-04100575, HAL.

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