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Synergistic effects of social media and traditional marketing on brand sales: capturing the time-varying effects

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Cited by:

  1. Roberto Chierici & Barbara Del Bosco & Alice Mazzucchelli & Claudio Chiacchierini, 2021. "Enhancing Brand Awareness, Reputation and Loyalty: The Role of Social Media," International Journal of Business and Management, Canadian Center of Science and Education, vol. 14(1), pages 216-216, July.
  2. Moon, Sangkil & Kim, Seung-Wook & Iacobucci, Dawn, 2024. "Dynamic relationship changes between reviewers and consumers in online product reviews," Journal of Retailing, Elsevier, vol. 100(1), pages 70-84.
  3. Nguyen, Hang T. & Chaudhuri, Malika, 2019. "Making new products go viral and succeed," International Journal of Research in Marketing, Elsevier, vol. 36(1), pages 39-62.
  4. Fangfang Li & Jorma Larimo & Leonidas C. Leonidou, 2021. "Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda," Journal of the Academy of Marketing Science, Springer, vol. 49(1), pages 51-70, January.
  5. Schaer, Oliver & Kourentzes, Nikolaos & Fildes, Robert, 2019. "Demand forecasting with user-generated online information," International Journal of Forecasting, Elsevier, vol. 35(1), pages 197-212.
  6. Gil Appel & Lauren Grewal & Rhonda Hadi & Andrew T. Stephen, 2020. "The future of social media in marketing," Journal of the Academy of Marketing Science, Springer, vol. 48(1), pages 79-95, January.
  7. Vasu Unnava & Ashwin Aravindakshan, 2021. "How does consumer engagement evolve when brands post across multiple social media?," Journal of the Academy of Marketing Science, Springer, vol. 49(5), pages 864-881, September.
  8. Guhl, Daniel & Baumgartner, Bernhard & Kneib, Thomas & Steiner, Winfried J., 2018. "Estimating time-varying parameters in brand choice models: A semiparametric approach," International Journal of Research in Marketing, Elsevier, vol. 35(3), pages 394-414.
  9. Fraccastoro, Sara & Gabrielsson, Mika & Pullins, Ellen Bolman, 2021. "The integrated use of social media, digital, and traditional communication tools in the B2B sales process of international SMEs," International Business Review, Elsevier, vol. 30(4).
  10. Sheng, Jie & Amankwah-Amoah, Joseph & Wang, Xiaojun, 2017. "A multidisciplinary perspective of big data in management research," International Journal of Production Economics, Elsevier, vol. 191(C), pages 97-112.
  11. Shelley A. Blozis, 2022. "Bayesian two-part multilevel model for longitudinal media use data," Journal of Marketing Analytics, Palgrave Macmillan, vol. 10(4), pages 311-328, December.
  12. Liu, Yunxin, 2023. "Digital exposure to unhealthy food reduces subsequent consumption of unhealthy food," Journal of Business Research, Elsevier, vol. 168(C).
  13. Mengshuai Zhu & Chen Shen & Yajun Tian & Jianzhai Wu & Yueying Mu, 2022. "Factors Affecting Smallholder Farmers’ Marketing Channel Choice in China with Multivariate Logit Model," Agriculture, MDPI, vol. 12(9), pages 1-11, September.
  14. Ologunebi, John & Taiwo, Ebenezer, 2023. "Digital Marketing Strategies, plan and implementations: A case study of Jumia Group and ASDA Uk," MPRA Paper 118771, University Library of Munich, Germany.
  15. Lu, Qiang Steven & Miller, Rohan, 2019. "How Social Media Communications Combine with Customer Loyalty Management to Boost Green Retail Sales," Journal of Interactive Marketing, Elsevier, vol. 46(C), pages 87-100.
  16. Valter Afonso Vieira & Marcos Inácio Severo Almeida & Raj Agnihotri & Nôga Simões De Arruda Corrêa Silva & S. Arunachalam, 2019. "In pursuit of an effective B2B digital marketing strategy in an emerging market," Journal of the Academy of Marketing Science, Springer, vol. 47(6), pages 1085-1108, November.
  17. Zhao, Yan & Wen, Lingling & Feng, Xiangnan & Li, Ran & Lin, Xiaolin, 2020. "How managerial responses to online reviews affect customer satisfaction: An empirical study based on additional reviews," Journal of Retailing and Consumer Services, Elsevier, vol. 57(C).
  18. Tanya Mark & Tirtha Dhar & Peter C. Verhoef & Katherine N. Lemon, 2024. "How is retargeting related to purchase incidence, channel choice, and purchase quantity?," Marketing Letters, Springer, vol. 35(2), pages 275-288, June.
  19. Sánchez Jiménez, Miguel & Matos, Nelson & Correia, Marisol, 2019. "Evolution Of The Presence And Engagement Of Official Social Networks In Promoting Tourism In Spain," Journal of Tourism, Sustainability and Well-being, Cinturs - Research Centre for Tourism, Sustainability and Well-being, University of Algarve, vol. 7(3), pages 210-225.
  20. Lin, Yuanfang & Pazgal, Amit, 2024. "Effects of information quantity and diversity on consumers under complex uncertainty," Journal of Retailing and Consumer Services, Elsevier, vol. 77(C).
  21. Chika Euphemia Asogwa, 2020. "Computer-Mediated Advertising as a Correlate of Buying Behavior Among Youths From South-East Nigeria," SAGE Open, , vol. 10(3), pages 21582440209, July.
  22. Kumar, Ashish, 2021. "An empirical examination of the effects of design elements of email newsletters on consumers’ email responses and their purchase," Journal of Retailing and Consumer Services, Elsevier, vol. 58(C).
  23. Yen-Yao Wang & Chenhui Guo & Anjana Susarla & Vallabh Sambamurthy, 2021. "Online to Offline: The Impact of Social Media on Offline Sales in the Automobile Industry," Information Systems Research, INFORMS, vol. 32(2), pages 582-604, June.
  24. Aleksandar Brzaković & Tomislav Brzaković & Darjan Karabašević & Gabrijela Popović & Renata Činčikaitė, 2022. "The Interface between the Brand of Higher Education and the Influencing Factors," Sustainability, MDPI, vol. 14(10), pages 1-22, May.
  25. Kejun Lin & Wenbin Du & Shixin Yang & Chang Liu & Sanggyun Na, 2023. "The Effects of Social Media Communication and e-WOM on Brand Equity: The Moderating Roles of Product Involvement," Sustainability, MDPI, vol. 15(8), pages 1-19, April.
  26. Alarcón-del-Amo, María-del-Carmen & Rialp, Alex & Rialp, Josep & López-Belbeze, Pilar, 2024. "Unveiling the dynamics of exporting firms: How social media shapes export costs and relationships," International Business Review, Elsevier, vol. 33(5).
  27. Saeed M.Z.A. Tarabieh, 2017. "The Synergistic Impact of Social Media and Traditional Media on Purchase Decisions: The Mediating Role of Brand Loyalty," International Review of Management and Marketing, Econjournals, vol. 7(5), pages 51-62.
  28. Fraccastoro, Sara & Gabrielsson, Mika & Chetty, Sylvie, 2021. "Social Media Firm Specific Advantages as Enablers of Network Embeddedness of International Entrepreneurial Ventures," Journal of World Business, Elsevier, vol. 56(3).
  29. Jordan W. Moffett & Judith Anne Garretson Folse & Robert W. Palmatier, 2021. "A theory of multiformat communication: mechanisms, dynamics, and strategies," Journal of the Academy of Marketing Science, Springer, vol. 49(3), pages 441-461, May.
  30. Barhorst, Jennifer B. & Wilson, Alan & Brooks, Joshua, 2020. "Negative tweets and their impact on likelihood to recommend," Journal of Business Research, Elsevier, vol. 117(C), pages 727-739.
  31. Othman Boujena & Isabelle Ulrich & Aikaterini Manthiou & Bruno Godey, 2021. "Customer engagement and performance in social media: a managerial perspective," Electronic Markets, Springer;IIM University of St. Gallen, vol. 31(4), pages 965-987, December.
  32. Shaphali Gupta, 2020. "Understanding the feasibility and value of grassroots innovation," Journal of the Academy of Marketing Science, Springer, vol. 48(5), pages 941-965, September.
  33. Joaquin Sanchez & Carmen Abril & Michael Haenlein, 2020. "Competitive spillover elasticities of electronic word of mouth: an application to the soft drink industry," Journal of the Academy of Marketing Science, Springer, vol. 48(2), pages 270-287, March.
  34. Christian Homburg & Dominik M. Wielgos, 2022. "The value relevance of digital marketing capabilities to firm performance," Journal of the Academy of Marketing Science, Springer, vol. 50(4), pages 666-688, July.
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