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Brand origin recognition accuracy: its antecedents and consumers’ cognitive limitations

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  1. Sandeep Kumar & Amit Gautam, 2021. "Country of Origin Effect on Purchase Intention Towards Italian Luxury Fashion: Mediating Role of Brand Perception and Social Status," Metamorphosis: A Journal of Management Research, , vol. 20(1), pages 16-24, June.
  2. Spielmann, Nathalie, 2016. "Is it all or nothing? Testing schema congruity and typicality for products with country origin," Journal of Business Research, Elsevier, vol. 69(3), pages 1130-1137.
  3. Mariana Bassi Suter & Janaina Moura Engracia Giraldi & Felipe Mendes Borini & Maria Laura Ferranty MacLennan & Edson Crescitelli & Edison Fernandes Polo, 2018. "In search of tools for the use of country image (CI) in the brand," Journal of Brand Management, Palgrave Macmillan, vol. 25(2), pages 119-132, March.
  4. Oliver Parts, 2013. "The Effects of Cosmopolitanism on Consumer Ethnocentrism, Brand Origin Identification and Foreign Product Purchases," International Journal of Business and Social Research, MIR Center for Socio-Economic Research, vol. 3(11), pages 30-44, November.
  5. Suter, Mariana Bassi & Munjal, Surender & Borini, Felipe Mendes & Floriani, Dinora, 2021. "Conceptualizing country-of-origin image as a country-specific advantage: An insider perspective," Journal of Business Research, Elsevier, vol. 134(C), pages 415-427.
  6. Charters, Steve & Spielmann, Nathalie, 2014. "Characteristics of strong territorial brands: The case of champagne," Journal of Business Research, Elsevier, vol. 67(7), pages 1461-1467.
  7. Stanford A Westjohn & Peter Magnusson & Yi Peng & Hyeyoon Jung, 2021. "Acting on anger: Cultural value moderators of the effects of consumer animosity," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 52(8), pages 1591-1615, October.
  8. Kaifu Zhang, 2015. "Breaking Free of a Stereotype: Should a Domestic Brand Pretend to Be a Foreign One?," Marketing Science, INFORMS, vol. 34(4), pages 539-554, July.
  9. Sofka, Wolfgang & Zimmermann, Jörg, 2008. "Regional economic stress as moderator of liability of foreignness," Journal of International Management, Elsevier, vol. 14(2), pages 155-172, June.
  10. Wolfgang Sofka & Jörg Zimmermann, 2007. "Regional Dimensions of Liability of Foreignness: Between a Rock and a Hard Place?," Papers on Entrepreneurship, Growth and Public Policy 2007-12, Max Planck Institute of Economics, Entrepreneurship, Growth and Public Policy Group.
  11. Oliver Parts, 2013. "The Effects of Cosmopolitanism on Consumer Ethnocentrism, Brand Origin Identification and Foreign Product Purchases," International Journal of Business and Social Research, LAR Center Press, vol. 3(11), pages 30-44, November.
  12. Tagreed Saleh Abalkhail, 2023. "The impact of country of origin on consumer purchase decision of luxury vs. fast fashion: case of Saudi female consumers," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-9, December.
  13. Serkan Ozdemir & Martin Wynn & Bilgin Metin, 2022. "Cybersecurity and Country of Origin: Towards a New Framework for Assessing Digital Product Domesticity," Sustainability, MDPI, vol. 15(1), pages 1-17, December.
  14. Zeugner-Roth, Katharina P. & Diamantopoulos, Adamantios, 2010. "Advancing the country image construct: Reply to Samiee's (2009) commentary," Journal of Business Research, Elsevier, vol. 63(4), pages 446-449, April.
  15. Baldauf, Artur & Cravens, Karen S. & Diamantopoulos, Adamantios & Zeugner-Roth, Katharina Petra, 2009. "The Impact of Product-Country Image and Marketing Efforts on Retailer-Perceived Brand Equity: An Empirical Analysis," Journal of Retailing, Elsevier, vol. 85(4), pages 437-452.
  16. Kaiser, Ulrich & Sofka, Wolfgang, 2006. "The pulse of liability of foreignness: dynamic legitimacy and experiences effects in the German car market," ZEW Discussion Papers 06-070, ZEW - Leibniz Centre for European Economic Research.
  17. Costa, Camila & Carneiro, Jorge & Goldszmidt, Rafael, 2016. "A contingent approach to country-of-origin effects on foreign products evaluation: Interaction of facets of country image with product classes," International Business Review, Elsevier, vol. 25(5), pages 1066-1075.
  18. Ioannis Oikonomou & Chris Brooks & Stephen Pavelin, 2014. "The Financial Effects of Uniform and Mixed Corporate Social Performance," Journal of Management Studies, Wiley Blackwell, vol. 51(6), pages 898-925, September.
  19. Peter Mathias Fischer & Katharina Petra Zeugner-Roth & Constantine S. Katsikeas & Mario Pandelaere, 2022. "Pride and prejudice: Unraveling and mitigating domestic country bias," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 53(3), pages 405-433, April.
  20. N. Meltem Çakýcý, 2015. "Products, Brands and Countries: Country-ofBrand (COB) and Product-of-Country (POC) Constructs in Country-of-Origin Research," Bogazici Journal, Review of Social, Economic and Administrative Studies, Bogazici University, Department of Economics, vol. 29(1), pages 81-93.
  21. Insik Jeong & Jong-Ho Lee & Eunmi Kim, 2019. "Determinants of brand localization in international markets," Service Business, Springer;Pan-Pacific Business Association, vol. 13(1), pages 75-100, March.
  22. Insch, Andrea & Prentice, Rebecca S. & Knight, John G., 2011. "Retail buyers’ decision-making and buy national campaigns," Australasian marketing journal, Elsevier, vol. 19(4), pages 257-266.
  23. Martin Heinberg & H. Erkan Ozkaya & Markus Taube, 2016. "A brand built on sand: Is acquiring a local brand in an emerging market an ill-advised strategy for foreign companies?," Journal of the Academy of Marketing Science, Springer, vol. 44(5), pages 586-607, September.
  24. Celso Lopes & João Leitão & Juan Rengifo-Gallego, 2018. "Place branding: revealing the neglected role of agro food products," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 15(4), pages 497-530, December.
  25. Dmitrovic, Tanja & Vida, Irena & Reardon, James, 2009. "Purchase behavior in favor of domestic products in the West Balkans," International Business Review, Elsevier, vol. 18(5), pages 523-535, October.
  26. Sonthaya Sampaothong, 2018. "Brand loyalty for domestic and global brands: A case of Thai fast-moving consumer goods," Business and Economic Horizons (BEH), Prague Development Center, vol. 14(3), pages 615-625, June.
  27. Witek-Hajduk & Marzanna Katarzyna & Grudecka & Anna, 2021. "“Made-In” Label, Socio-Demographic Characteristics and Income as Moderators of the Brand Types in Terms of the Country-of-Brand-Origin Impact on Consumers` Purchase Intentions," European Research Studies Journal, European Research Studies Journal, vol. 0(4B), pages 634-646.
  28. Riefler, Petra, 2012. "Why consumers do (not) like global brands: The role of globalization attitude, GCO and global brand origin," International Journal of Research in Marketing, Elsevier, vol. 29(1), pages 25-34.
  29. Guina, Fernanda de Tavares Canto & Giraldi, Janaina de Moura Engracia, 2013. "The Evaluation of Brazilian Beef in Europe: Consumers, Importers and Exporters’ Perspectives," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 16(4), pages 1-22, November.
  30. Auger, Pat & Devinney, Timothy M. & Louviere, Jordan J. & Burke, Paul F., 2010. "The importance of social product attributes in consumer purchasing decisions: A multi-country comparative study," International Business Review, Elsevier, vol. 19(2), pages 140-159, April.
  31. Saeed Samiee & Leonidas C. Leonidou & Constantine S. Katsikeas & Bilge Aykol, 2024. "Research on country-of-origin perceptions: review, critical assessment, and the path forward," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 55(3), pages 285-302, April.
  32. Leonidas C. Leonidou & Bilge Aykol & Saeed Samiee & Nikolaos Korfiatis, 2022. "A Meta-analysis of the Antecedents and Outcomes of Consumer Foreign Country Image Perceptions: The Moderating Role of Macro-level Country Differences," Management International Review, Springer, vol. 62(5), pages 741-784, October.
  33. Stephanie Lu Wang & Qian Gu & Mary Ann Glinow & Paul Hirsch, 2020. "Cultural industries in international business research: Progress and prospect," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 51(4), pages 665-692, June.
  34. Martin, Drew & Palakshappa, Nitha & Woodside, Arch, 2019. "Consumer metaphoria: Uncovering the automaticity of animal, product/brand, and country meanings," Australasian marketing journal, Elsevier, vol. 27(2), pages 113-125.
  35. Chu, Junhong, 2013. "Quantifying nation equity with sales data: A structural approach," International Journal of Research in Marketing, Elsevier, vol. 30(1), pages 19-35.
  36. Sofka, Wolfgang, 2007. "What Makes Foreign Knowledge Attractive to Domestic Innovation Managers?," ZEW Discussion Papers 07-055, ZEW - Leibniz Centre for European Economic Research.
  37. Simon Fauser & David Agola, 2021. "The influence of regional Italian images on consumer behaviour: a study of consumers in Germany," Italian Journal of Marketing, Springer, vol. 2021(1), pages 129-158, June.
  38. ZHANG Geng & SU Shuitian, 2019. "Political Animosity in the Global Value Chain: Whether Taiwanese Consumers are willing to Purchase International Brand Made in China Mainland?," Working Papers 2019-07-06, Wang Yanan Institute for Studies in Economics (WISE), Xiamen University.
  39. Suter, Mariana Bassi & Borini, Felipe Mendes & Floriani, Dinorá Eliete & da Silva, Dirceu & Polo, Edison, 2018. "Country-of-origin image (COI) as a country-specific advantage (CSA): Scale development and validation of COI as a resource within the firm perspective," Journal of Business Research, Elsevier, vol. 84(C), pages 46-58.
  40. Diamantopoulos, Adamantios & Davydova, Olga & Arslanagic-Kalajdzic, Maja, 2019. "Modeling the role of consumer xenocentrism in impacting preferences for domestic and foreign brands: A mediation analysis," Journal of Business Research, Elsevier, vol. 104(C), pages 587-596.
  41. Zeugner-Roth, Katharina Petra & Bartsch, Fabian, 2020. "COO in print advertising: Developed versus developing market comparisons," Journal of Business Research, Elsevier, vol. 120(C), pages 364-378.
  42. Carneiro, Jorge & Faria, Flávio, 2016. "Quest for purposefully designed conceptualization of the country-of-origin image construct," Journal of Business Research, Elsevier, vol. 69(10), pages 4411-4420.
  43. Sijun Wang & Zhen Tang & David W. Stewart & Yongsun Paik, 2023. "Interplay of consumer animosity and product country image in consumers’ purchase decisions," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 54(3), pages 505-513, April.
  44. Samiee, Saeed, 2010. "Advancing the country image construct -- A commentary essay," Journal of Business Research, Elsevier, vol. 63(4), pages 442-445, April.
  45. Koveshnikov, Alexei & Tienari, Janne & Piekkari, Rebecca, 2019. "Gender in international business journals: A review and conceptualization of MNCs as gendered social spaces," Journal of World Business, Elsevier, vol. 54(1), pages 37-53.
  46. Mandler, Timo & Won, Sungbin & Kim, Kyungae, 2017. "Consumers' cognitive and affective responses to brand origin misclassifications: Does confidence in brand origin identification matter?," Journal of Business Research, Elsevier, vol. 80(C), pages 197-209.
  47. Bruhn, Manfred & Schwarz, Jürgen & Batt, Verena, 2012. "Swissness als Erfolgsfaktor – Einsatz des Country-of-Origin zur Stärkung von Marken-Konsumenten-Beziehungen und der Markenbindung," Die Unternehmung - Swiss Journal of Business Research and Practice, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 66(2), pages 153-179.
  48. Hoang, Hung Trong & Bich Ho, Khanh Ngoc & Tran, Trang P. & Le, Truc Quang, 2022. "The extension of animosity model of foreign product purchase: Does country of origin matter?," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
  49. Shukla, Paurav, 2011. "Impact of interpersonal influences, brand origin and brand image on luxury purchase intentions: Measuring interfunctional interactions and a cross-national comparison," Journal of World Business, Elsevier, vol. 46(2), pages 242-252, April.
  50. Saeed Samiee & Brian R. Chabowski, 2021. "Knowledge structure in product- and brand origin–related research," Journal of the Academy of Marketing Science, Springer, vol. 49(5), pages 947-968, September.
  51. Kilduff, Kerry & Núñez Tabales, Julia M., 2016. "Country Branding and its effect on the consumer in the global market," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
  52. Spielmann, Nathalie & Minton, Elizabeth A., 2020. "Representing another nation: The influence of foreign citizen ambassadors on product evaluations," Journal of Business Research, Elsevier, vol. 121(C), pages 409-419.
  53. Timo Mandler & Fabian Bartsch & C. Min Han, 0. "Brand credibility and marketplace globalization: The role of perceived brand globalness and localness," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 0, pages 1-32.
  54. Mariana Bassi Suter & Felipe Mendes Borini & Diego Bonaldo Coelho & Moacir Miranda Oliveira Junior & Marcos Cesar Conti Machado, 2020. "Leveraging the Country-of-Origin Image by managing it at different levels," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 16(3), pages 224-237, September.
  55. Gabriella Schoier & Giovanna Pegan & Stefano Fadini, 2022. "An analysis on consumer perception," RIEDS - Rivista Italiana di Economia, Demografia e Statistica - The Italian Journal of Economic, Demographic and Statistical Studies, SIEDS Societa' Italiana di Economia Demografia e Statistica, vol. 76(1), pages 34-44, January-M.
  56. Sihem Dekhili & Mohamed Achabou, 2015. "The Influence of the Country-of-Origin Ecological Image on Ecolabelled Product Evaluation: An Experimental Approach to the Case of the European Ecolabel," Journal of Business Ethics, Springer, vol. 131(1), pages 89-106, September.
  57. Marija Čutura & Katerina Malić Bandur, 2016. "Importance of the Country of Origin from the Consumers’ Perspective in the Research Context of Bosnia and Herzegovina," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 28(1), pages 63-78.
  58. Subhadip Roy & Abhijit Guha & Abhijit Biswas & Dhruv Grewal, 2019. "Celebrity endorsements in emerging markets: Align endorsers with brands or with consumers?," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 50(3), pages 295-317, April.
  59. Lopez, Carmen & Balabanis, George, 2020. "Country image appraisal: More than just ticking boxes," Journal of Business Research, Elsevier, vol. 117(C), pages 764-779.
  60. Irina V. Kozlenkova & Ju-Yeon Lee & Diandian Xiang & Robert W. Palmatier, 2021. "Sharing economy: International marketing strategies," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 52(8), pages 1445-1473, October.
  61. Teo Poh Chuin & Osman Mohamad, 2017. "Brand Origin Recognition Accuracy (Bora) And Its Antecedents: A Case In Malaysia," Proceedings of Business and Management Conferences 5607146, International Institute of Social and Economic Sciences.
  62. Witek-Hajduk Marzanna K. & Grudecka Anna, 2019. "Country of origin from a management perspective of emerging market companies," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, vol. 55(3), pages 212-229, September.
  63. Ganesan, Shankar & George, Morris & Jap, Sandy & Palmatier, Robert W. & Weitz, Barton, 2009. "Supply Chain Management and Retailer Performance: Emerging Trends, Issues, and Implications for Research and Practice," Journal of Retailing, Elsevier, vol. 85(1), pages 84-94.
  64. Zachary S Johnson & Yichao Tian & Sangwon Lee, 2016. "Country-of-origin fit: When does a discrepancy between brand origin and country of manufacture reduce consumers’ product evaluations?," Journal of Brand Management, Palgrave Macmillan, vol. 23(4), pages 403-418, July.
  65. Timo Mandler & Fabian Bartsch & C. Min Han, 2021. "Brand credibility and marketplace globalization: The role of perceived brand globalness and localness," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 52(8), pages 1559-1590, October.
  66. Bartikowski, Boris & Fastoso, Fernando & Gierl, Heribert, 2019. "Luxury cars Made-in-China: Consequences for brand positioning," Journal of Business Research, Elsevier, vol. 102(C), pages 288-297.
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